Inbound Marketing Blog

Currently, users cannot set up re-enrollment triggers based on activity properties. Building an automated process on ...

HubSpot lets you know how your leads make their first conversion. A visitor likes your blog content and subscribes to ...

Analyzing and optimizing your website pages for search engines is important for getting the website traffic you need. ...

Shopify has become one of the most important ecommerce platforms available. Despite its success, people still ask us ...

Today’s consumers are independent and informed. Moreover, they are more likely than not to use social media to research ...

Deciding on the right software platform for your business can be tricky. There are so many options to choose from. Of ...

Closing a sale can be tedious, nerve-wracking, frustrating and exhilarating all within 5 minutes. Closing skills are ...

Earning the trust of prospective customers is a critical first step to achieving business success. Case studies are a ...

Inbox was fortunate enough to be chosen to participate in HubSpot's Partner Pipeline Generation Boot Camp. The rigorous ...

To successfully capitalize on inbound marketing you need to have a good understanding of your intended audience. To ...

The term “competitive advantage” has been around a long time but it has meant different things over time. Now that the ...

Customer journey mapping is an excellent tool to use for visualizing the customer’s experience with your business. It ...

Call-to-action (CTA) buttons are the links and buttons that appear on your website and in your email campaigns. The ...

Inbound marketing is by far the most successful digital marketing strategy you could adopt. It's all about creating and ...

Every business wants to generate an increasing amount of qualified traffic to their website. More qualified traffic ...

There are many good reasons to migrate your Wordpress website to the HubSpot platform. WordPress is one of the most ...

Blogging might be the easiest marketing strategy that most companies get wrong. And by wrong, we mean ignore. Most ...

Those page descriptions below your links really matter. Meta descriptions are the 300 character snippets describing web ...

It's pretty disappointing to spend hours and hours on leads that go nowhere. However, there is nothing worse than ...

Pinterest is a truly unique, and often overlooked, social media marketing platform. Pinterest is best thought of as a ...

LinkedIn provides a great free service that helps you build a professional network among its 530 million users. ...

HubSpot is an inbound marketing and sales software that can help take your business to the next level. The Internet has ...

DIY Lorem Ipsum. It's a fun team-building exercise. Moreover, it's good branding. As marketers, we're always helping ...

Digital technology has exploded and now most Canadian companies are at least somewhat dependent upon the Internet. The ...

The most important aspect of marketing is to know your target market. You may have several buyer personas but it would ...

LinkedIn is the preeminent social media platform for business purposes. With over 560 million active users, it is very ...

Understanding the nuances of each social media network can help you optimize your efforts and get the most bang for ...

A successful inbound marketing strategy requires an active and effective social media presence. Social media platforms ...

Call-to-action (CTA) buttons tell your website visitors what to do while leading them further along the buyer's ...

Automated websites, like those created on the HubSpot platform, have become a critical marketing tool. The penetration ...

The Buyer’s Journey is a central component of inbound marketing. It is the name given to the thought process that a ...

The inbound methodology can be thought of as a moving sidewalk. You want to move your leads methodically across the ...

Popular search engines such as Google and Bing have started to move beyond simple keyword algorithms when it comes to ...

Even if you are completely sold on the importance of having an active blog, it can still be tough to consistently ...

Both search engine optimization (SEO) and pay-per-click (PPC) are elements of search engine marketing (SEM), one of the ...

In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon his daughter, Scout, the importance of empathy ...

Marketing a SaaS company comes with its own unique set of challenges. How can you stand out in a crowded industry? How ...

Facebook can provide your organization with a massive marketing opportunity. It has an estimated 1.4 billion active ...

There are dozens of different crowdfunding platforms, but the three most established are GoFundMe, Indiegogo and ...

Do you want to host an event for a potentially large number of people, but feel constrained by a limited budget? We ...

Lead generation will be one of the most important aspects in developing and maintaining a successful business. ...

Building a website is a true labor of love. The design elements may be flashy and more fun to work on, but other parts ...

We all know that creating great content is critical for your online success. Clever, helpful, digestible content ...

The best way to rise above your competition is to create and provide solid, smart and helpful content to your audience. ...

You can make the most out of your profile with a commitment of only 20 minutes per day. It's important to remember that ...

The lead is the first sentence of your story and the most important sentence of your story. Writing a great journalism ...

Great articles start with great preparation. A great article will be written by someone that really knows their subject ...

If your goal is to become a thought leader in your industry, you need to craft a personal brand on social media. Your ...

Need some help with your content marketing? That’s where content curation can come in. Content curation allows you to ...

Ideas and strategies that drive sales have changed radically. Customers are knowledgeable, so their loyalty is based on ...

For public companies and startups, your website is the public facing documentation that attracts investors. It's also ...

Attract the audience you need. Your blog can have a tremendous impact on your organization by attracting traffic to ...

Contrary to popular belief, a brand is not a logo or other outward identifier, but a belief. It's what a person thinks ...

Congratulations, you completed your inbound campaign! In addition to launching your campaign, you also need to take ...

Inbound campaigns should be created on a recurring basis. Decide whether you would like to build monthly, bi-monthly or ...

From Strangers to Customers: You Make It Happen The inbound marketing methodology covers each and every step taken, ...

Delight: Continue to engage with, delight, and (hopefully) upsell your current supporters into happy promoters The ...

Close: Email marketing tools can be used at this stage to close your leads The inbound methodology is the best way to ...

Convert: Contact information is the most valuable currency there is to the online marketer The inbound methodology is ...

Attract: Inbound marketing focuses on creating quality content that pulls people toward your organization— where they ...

Create Marketing People Love By publishing the right content in the right place at the right time, your marketing ...

Why You Should Always Share Your Instagram Photos On Facebook If it wasn't already obvious, Facebook loves Instagram. ...

Content Creation Starts With SEO It's about getting visitors to your site who are the right kind of visitors. Whenever ...

Introducing Googlebot Being found on the Internet is the cornerstone of inbound marketing. Typically, it takes time for ...

Optimizing Website Forms Means Better Marketing Results According to Marketing Sherpa, 56% or marketers consider ...

If It's Worth Saying, It's Worth Saying Well "Take It Easy On The -ings" Our Master Marketer Series is a regular blog ...

Best Practices For URL Naming Every page on your website should have a unique, properly labeled, clean URL slug. Having ...

What Should You Write About? Breaking News. Breakfast. Breaking Bad. It's All Good. Blogging is central to a great ...

A Call-To-Action To Revive The Nonprofit And Charity Reporting Regular Task The annual report is a requirement of many ...

Op-Eds: The Original Thought Leadership Platform Hey Digital Native! They're Not Your Grandma's Blog Op-eds are the ...

Headlines Are Like Hemlines: They Work When They're The Right Length For The Situation It's Like the Perfect Come On. ...

Adding a Bit of Zing to Your Inbound Marketing Content Strategy Some companies shy away from humour for various ...

Practice Makes Perfect When It Comes To Your Website What is optimization? Optimization is a process of making ...

A Meta Blog? This new Tumblr site, called "Academic Breakfast" sounds like shorthand for terribly banal online content. ...

Why Going Inbound Is Essential For Real Estate Marketing Where is real estate marketing in 2014? Real estate marketing ...

Remember when Blondie sang "Fade Away and Radiate"? Recall that tune and change the lyrics to "Sign Up and Automate." ...

Should You or Shouldn't You Use a Reading Time Estimator? Have you seen those reading time headers on blogs? They're ...

Our Top Picks For TD Ottawa Jazz Festival (June 20 to July 1, 2014) Dang! Somedays, don't you think, 'Frig, I LOVE my ...

Separating The Great From The Cliché It's no coincidence that the title of this blog post is also the title of a series ...

It's A Dapper Capital. Finding Out About The City From The Insiders Here's a short tip sheet on getting to know ...

For Starters, Think Of Your Website As A Luxury Condo Why would you want to optimize your website? The answer is that ...

What Matters Now Is Engagement You might have noticed that things have changed in the last few years around the subject ...

Inbox recently became an Invest Ottawa Portfolio Company and a Microsoft BizSpark Startup Company, in addition to ...

Do you have a ton of brilliant ideas for your blog, but continually battle writer's block? Try following our guide to ...

Eliminating Writer's Block With A Blogging Framework Do you have a ton of brilliant ideas for your blog, but ...

We've been thinking about the pros and cons of real estate marketing in the traditional way, that is the realtor's face ...

Developing your USP is one of the most important ways that you can compete in any market. Your USP or Unique Selling ...

A few years ago we came across Forbes' The 23 Most Important Questions in Business and it really resonated with us. It ...

We've been admiring We Never Look Up for quite some time now. This fascinating photo blog captures black and white ...

Running Facebook contests is an effective way to get people to love your brand. A Facebook contest can help you achieve ...

One thing we focus on when designing websites is home page design. Here are some field notes on the subject: Plan What ...

In 1939, the British government commissioned a series of propaganda posters that were intended to offer the public ...

In the above data, you'll discover few, important facts about Pinterest: 1) It’s dominated by women. 2) Its layout and ...

Pinterest is a popular new social network that allows users to pin visual content to pinboards. Want to reach out to ...

PR 101 is an ongoing column about media relations best practices. Send a News Release A news release is the most common ...

PR 101 is an ongoing column about media relations best practices. Why Pitch the Media? It is important for any ...

Besides being the social media world's new $1-billion baby, Facebook's purchase of Instagram is a harbinger of the ...

Type is visual language. We encounter it everywhere: every print publication, website, app, advertisement and public ...