Automating Sales Data Leads to Sales
How can you close more customers without the resources to do so? According to HubSpot's State of Inbound report, a significant percentage of salespeople have not adopted sales technology tools. In fact, 24% of you have not adopted a CRM system. A CRM or customer relationship management tool helps manage an organization's interaction with its current and future customers. It uses technology to organize, automate, and synchronize sales, marketing, and customer service.
What are salespeople using to store data?
According to the State of Inbound report, 46% of those surveyed are not using dedicated technology to store lead and customer data. Instead, they’re relying on physical files, Google Docs, and other “informal means.”
How does technology impact performance?
The report found that unsuccessful teams were more than twice as likely to use Excel, Outlook, and/or old-fashioned physical files to store lead and customer data than their successful counterparts. Similarly, unsuccessful teams were nine times as likely to report that they didn’t know where leads or customer information was stored.
Old-fashioned Data Entry
In an era where systems can be automated, manual data entry is still the number one issue for salespeople. People are still entering contact records the old-fashioned way—by typing one key at a time. It's also the most pressing challenge at the VP/director level. Sales teams need to adopt a CRM that automates data entry.
State of Inbound 2015 Report:
Sales Requires Sales Technology
HubSpot’s State of Inbound report contains data that can help improve your sales and marketing processes. Check it out here:
