Use of Agency Talent on the Rise [HubSpot's State of Inbound Report]

4 Reasons to Hire an Agency

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople for the master report, State of InboundThe report shows that companies that focus on inbound marketing are seeing significant results with an ROI that is 3 times higher than with traditional marketing. 

 

State of Inbound 2015 Report:
Organizations have Increased the Use of Agency Partners for Content Creation

 

This year’s data also showed an increase in the number of respondents who indicated they use agency partners for content creation. In addition to the data in this blog post, you can take a deep dive into the report here:

 

New Call-to-action

 

Why use an agency? 

 

According to the principles of inbound marketing, organizations should create compelling content that responds to the questions of its buyer personas, and converts them from website visitors to happy customers. Now that you see the value of adopting inbound marketing, how do you go about implementing it? This is where hiring an inbound marketing agency can accelerate your results. The people providing your content don’t always need to be your own team. Below are some reasons to use an inbound marketing agency, and why your inbound marketing tactics may require that extra support.

 

 

1. Time

Your staff may not have the core skills necessary to execute successful inbound marketing, while your leadership team may not have the full understanding of inbound marketing. An external agency can manage your marketing program, so that you can maintain focus on your core work. When organziations try to do inbound in-house, it often distracts the team from their jobs. Any project that detracts your organization's tasks should be outsourced to maintain maximum internal efficiency.

 

 

2. Expertise

Full-service, holistic inbound marketing comprises various marketing pieces that require a diverse number of skills to implement and maintain on an ongoing basis. These pieces include website development, design, content creation in a multitude of formats, search engine optimization, social media, email marketing, data analysis, paid search, and reporting. Inbound marketing requires professionals with a variety of skills, and it’s difficult to find all these must-have skills in an in-house marketing team. Agencies continuously educate their team and hold certifications like Hubspot's Inbound Certification. They use marketing tools significantly more frequently than your organization does, and have an in-depth understanding of how inbound marketing needs to align with your goals. An agency will launch your marketing strategy, and build and maintain your campaigns from scratch. This is a cost-effective option compared to spending your budget on training in-house staff in areas that are not their expertise.  

 

3. Data

One of the advantages of inbound marketing is accurately measuring results and reporting on ROI over time. Many businesses don’t have time to analyze data much less know what to do with it. Even if your staff collects metrics and data, you may be unsure how to apply the information to future campaigns. Agencies explain what the data means, and can uncover hidden opportunities. They help put metrics in place, set a game plan for improving results, are proficient at tracking your campaigns, identify areas for improvement, and test your assets for improved results on an ongoing basis. Whether it’s optimizing website pages for SEO, perfecting copy in pay-per-click ads, or testing call-to-action buttons, agencies can uncover what’s needed for better lead conversion.  

 

4. Delivery

What will happen to your inbound marketing when the responsible staff member is on vacation or moves to another job? An agency provides uninterrupted operations of your inbound marketing program, despite any employee absence. With the benefits of inbound marketing becoming apparent in all sectors, organizations can't afford to ignore this growing marketing methodology. The only question is whether you will fulfill this need with your staff, or through an agency. 

 


New Call-to-action

Help Is Here