PeopleInsight is an HR analytics software company that unifies people data and provides actionable insights to help drive businesses forward.
PeopleInsight’s paid inbound marketing was expensive and not converting. They struggled with generating high-quality mid- and bottom- sales funnel leads. They were not sure which campaigns were working well. Potential leads found the website confusing.
We worked closely with PeopleInsight to develop a comprehensive lead generation strategy that targeted promising leads and engaged them with personalized, high-quality content. We also ran SEO, advertising, and paid social campaigns that successfully targeted in-market prospects. Inbox provided PeopleInsight with prospects that were ready to convert. We drove these high-quality leads at multiple points in their funnel and injected leads further down the funnel.
1. Our advertising strategy reduced cost per lead by 96% to $80 per lead
2. Our LinkedIn ads generated customers with an ROI of 6x
3. Our website redesign and SEO work increased traffic by 225% on a YOY basis
Within 12 months of working with Inbox, PeopleInsight was acquired by Hireroad.
"We needed to partner with Inbox to help accelerate our digital marketing capability. The professionals at Inbox collaborated on a plan with that in mind and executed on that path. We continue to learn a lot and gain tremendous insight from the deep expertise that they bring to the table."
John Pensom, CEO, PeopleInsight