Advertising Campaign Management | Inbox Communications

Advertising Designed to Attract

A whole lot of things go into a successful advertising campaign. The days of promoting your brand with a witty slogan and a catchy graphic are in the rearview mirror. Today’s advertising campaigns go beyond a concept and a wish-for-the-best to a strategically designed, carefully monitored, regularly measured, multifaceted and multimodality undertaking executed with surgical precision.

Multi-platform Marketing

We manage campaigns across every digital media platform using cutting-edge tools that integrate your content with your data. Our PPC (Pay-Per-Click) services include all ad formats from display ads to mobile ads to shopping ads.

Ad Creative and Copyrighting

Based on our audit, we create a strategy for search engine optimization. This is continually fine-tuned based on your changing rankings.

Video Storyboarding

Harness the goldfish attention span of online audiences with teaser ads that promote brand awareness or HTML5 video ads that keep consumers glued to their screens.

Graphic Design And Creative Management

Built on creativity and backed by science, we will craft the attention-grabbing imagery that you need to stand out from the rest.

Social Media Advertising

Reach your audience where they spend most of their time with our extensive background in social ads.

Bid Optimization Systems

Spend your marketing dollars effectively using the most advanced bidding strategies and tools with deep integration and automated bidding systems.

Search Engine Marketing

Hit the most relevant searches and show up strongly amongst your competition on search results across the web.

Tell Us What You Need

We can guide every aspect of your advertising program.

Ad Creative and Copyrighting

We prevent content failure by experimenting until you have achieved engagement success. Using A/B testing, we determine when a blue button should be a red button, or Arial should be Helvetica.

Remarketing

Never lose a client to a dropped session. Bring your visitors back by showing them your most converting content on social media and across the web based on their previous actions on your site.

Audience Expansion

We prevent content failure by experimenting until you have achieved engagement success. Using A/B testing, we determine when a blue button should be a red button, or Arial should be Helvetica.

Conversion Funnel Optimization

Spend your budget on your best customers. We get your advertising platforms to recognize and focus on the potential customers that are most likely to convert.

Analytics Implementation

You might use Google Analytics, but how much can you trust your data? We ensure that you are getting the most accurate data about every action on your site.

Site-wide Click Tracking

We will help you build detailed heatmaps of the ways users interact with your site. If you’re only looking at link clicks, you’re missing the bigger picture.

Data Visualization

Go beyond spreadsheets. Make it easier to make data-driven decisions. Turn messy data sets into beautiful artwork that will help your team understand the big picture.

Content Marketing Audits and Content Insights

Are you learning the lessons from content you already created? We will decipher your successes and failures to establish your future plans.

Competitor Tracking and Benchmarking

Understanding how you stack up is more than simply measuring views and followers. We will use the latest tools to compare you to your competition.

Advertising systems integration

Running campaigns out of 20 software suites? We will integrate it into one platform, making it easy for you to manage and monitor.

Conversion Funnel Design and Measurement

Designing the right funnel that pulls customers from a first click, through micro-conversions to your final marketing goal, should be the key to your growth strategy. We can help you set up the analytics systems that will measure and help you understand the leaky points in your funnel.

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