Components of Inbound Marketing

Oct 19, 2015

Create Marketing People Love


By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful instead of interruptive. Inbound marketing is made up of many pieces. These pieces cannot stand on their own, but when put together, totally make sense. To truly succeed online, you need to have a comprehensive strategy inclusive of all the pieces below:



Use All Components to Create a Deeper ROI


Assembling the pieces above into a way that interlock will compliment all of them, and net you a more complete and enduring end product. Limiting your activities to just one or two of the components will limit your ability to produce “big picture” results. Offering complete online campaigns will create a deeper return on investment. With an end-to-end methodology like inbound marketing, you can achieve your goals.


 What’s the difference between inbound marketing and social media?


Inbound marketing is a way of attracting and delighting audiences, donors and customers. Inbound is about empathy. It’s about creating an experience that people love.


Social media is one of the tactics used to push out inbound marketing campaigns, and it’s also a good way to ask people to take action: buy, download an offer, subscribe to an email list, participate in an event.


Businesses that meet their revenue and growth goals rarely trace their success back to a tactic like a social media campaign. It takes more than that. Social media works because it is a vehicle for promoting content. Engaging in social media without a direct tie-in or close coordination to the content being produced on your website will make for disjointed links and wasted traffic.




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Topics: Social Media, Inbound Marketing

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