Inbound Marketing Blog

8 Best Practices for Optimizing Your On-Page SEO to Rank Higher

Analyzing and optimizing your website pages for search engines is important for getting the website traffic you need. On-page SEO includes all of the on-page elements that contribute to how your pages are perceived by search engines and therefore contributes to how well a web page is ranked in search results. Any...

What is Shopify?

Shopify has become one of the most important ecommerce platforms...

What is social selling?

Today’s consumers are independent and informed. Moreover, they are more...

Choosing the Right Business Software

Deciding on the right software platform for your business can be tricky....

How to Close Sales

Closing a sale can be tedious, nerve-wracking, frustrating and...

How to Write a Case Study

Earning the trust of prospective customers is a critical first step to...

Sales Connect Calls: Using the Science

Inbox was fortunate enough to be chosen to participate in HubSpot's...

The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good...

Inbound Marketing: Be Delightful!

The term “competitive advantage” has been around a long time but it has...

Customer Journey Mapping

Customer journey mapping is an excellent tool to use for visualizing the...

How to Create Hubspot CTA Buttons

Call-to-action (CTA) buttons are the links and buttons that appear on your...

What is inbound marketing?

Inbound marketing is by far the most successful digital marketing strategy...

Which is better, SEO or PPC?

Every business wants to generate an increasing amount of qualified traffic...

Migrating Your Website from WordPress to HubSpot

There are many good reasons to migrate your Wordpress website to the...

Why should my company be blogging?

Blogging might be the easiest marketing strategy that most companies get...

How Meta Descriptions Increase Your Click-Through Rates

Those page descriptions below your links really matter. Meta descriptions...

Better Than BANT: Advanced Sales Qualification

It's pretty disappointing to spend hours and hours on leads that go...