What You Should Know About Upgrading Your LinkedIn Account

LinkedIn provides a great free service that helps you build a professional network among its 530 million users. However, as you may know, the platform regularly prompts you to upgrade to its premium offering on a regular basis.  Should you upgrade to a paid LinkedIn account?  In addition, LinkedIn has reduced some of...

Lorem Ipsum: A Marketing Opportunity

DIY Lorem Ipsum. It's a fun team-building exercise. Moreover, it's good...

Best Practices for On-Page SEO

Optimizing and analyzing your website pages for SEO is a best practice....

Protect Your Brand and Reputation from Cyberattacks

Digital technology has exploded and now most Canadian companies are at...

Why Segmenting Your Email Lists Is Important

The most important aspect of marketing is to know your target market. You...

The Best Way to Get Started on LinkedIn

LinkedIn is the preeminent social media platform for business purposes....

What Social Media Platform Should You Use For Your Business?

Understanding the nuances of each social media network can help you...

How to Get Started with Social Media

A successful inbound marketing strategy requires an active and effective...

What is a Call-to-Action?

Call-to-action (CTA) buttons tell your website visitors what to do while...