What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the name given to the thought process that a buyer/potential client goes through before they pull the trigger on a new expenditure. Prospective buyers don't want to be pitched or closed as this provides no added value to them. They want to be...

The Ultimate Guide to Writing Follow-Up Emails

The inbound methodology can be thought of as a moving sidewalk. You want...

Which is better, SEO or PPC?

Every business wants to generate an increasing amount of qualified...

Why is interview-based blogging so important?

Even if you are completely sold on the importance of having an active...

Why Should My Company Be Blogging?

Blogging might be the easiest marketing strategy that most companies get...

What is Shopify?

Shopify has quickly become one of the most important ecommerce platforms available. Despite its success, people still ask us, "What is Shopify?" In simple terms, it is a cloud-based ecommerce store platform used by businesses and entrepreneurs all over the world to set up online shops. From the platform it is possible...

Keyword Research for SEO and Pay-Per-Click Campaigns

Both search engine optimization (SEO) and pay-per-click (PPC) are elements...

Why Your Business Needs a Good Keyword Strategy

In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon...

SaaS Website Best Practices

Marketing a SaaS company comes with its own unique set of challenges. How...

What is HubSpot and How It Can Help You Achieve Your Goals

HubSpot is an inbound marketing and sales software that can help take your...

Using Facebook for Business

Facebook can provide your organization with a massive marketing...

How to Choose a Crowdfunding Platform

There are dozens of different crowdfunding platforms, but the three most...

5 Easy Steps to Livestream Your Event Online for Free on YouTube

Do you want to host an event for a potentially large number of people, but...

The Top 7 Ways to Increase Leads

Lead generation will be one of the most important aspects in developing...

How to Write a Great About Us Page

Building a website is a true labor of love. The design elements may be...

Best Practices for Long-Form Blog Posts

We all know that creating great content is critical for your online...

Optimize Your Content Marketing Plan to Generate More Leads

The best way to rise above your competition is to create and provide...

8 Ways You Can Use LinkedIn to Prospect More Clients

You can make the most out of your profile with a commitment of only 20...

Don't Bury Your Lead

The lead is the first sentence in your story and the most important...

How to Write a Great Journalism Article

Getting Started

Great articles start with great preparation. A great...

Personal Branding on Social Media

Becoming a Thought Leader Involves Sharing Your Thoughts on Social Media

How to Write a Blog Post Using Curated Content

Need some help with your content marketing? That’s where content curation...

How Sales Should Evolve In The Age Of The Customer

Experience Is Everything

Ideas and strategies that drive sales have...

What is a Call-to-Action?

Calls-to-Action Tell Your Website Visitors What to Do

These are the two...

Best Practices for Investor Relations Content

What information are your investors looking for?

For public companies...

How to Drive Qualified Traffic to Your Blog

Attract the Audience You Need

Your blog can have a tremendous impact on...

How to Build a Powerful Brand

What is a brand?

Contrary to popular belief, a brand is not a logo or...

Post-Campaign Promotions

Congratulations, you completed your inbound campaign! In addition to...

How to Launch an Inbound Marketing Campaign

Inbound campaigns should be created on a recurring basis. Decide whether...

Build Your Inbound Marketing Foundation

From Strangers to Customers: You Make It Happen

The inbound marketing...

Inbound Marketing Action: Delight

Delight: Continue to engage with, delight, and (hopefully) upsell your...

Inbound Marketing Action: Close

Close: Email marketing tools can be used at this stage to close your leads

Inbound Marketing Action: Convert

Convert: Contact information is the most valuable currency there is to the...

Inbound Marketing Action: Attract

Attract: Inbound marketing focuses on creating quality content that pulls...

Components of Inbound Marketing

Create Marketing People Love

By publishing the right content in the...

3 out of 4 Marketers WorldWide Use Inbound Marketing [HubSpot's State of Inbound Report]

The Growth of Inbound Marketing

According to HubSpot's 7th Annual

Unsuccessful Sales Teams Don't Use Sales Technology [HubSpot's State of Inbound Report]

Automating Sales Data Leads to Sales

How can you close more...

Leading Marketers Check Their Metrics More Than 3 Times Per Week [HubSpot's State of Inbound Report]

Top Metrics Marketers Should Check

Word is out: Leading marketers...

Use of Agency Talent on the Rise [HubSpot's State of Inbound Report]

4 Reasons to Hire an Agency

Every year, HubSpot surveys thousands of the...

What Is Inbound Marketing?

Inbound Marketing Is Creating And Sharing Your Extraordinary Content With...

DiploHack Is #HackingConflict With The Internet

The Role Of Online Networks In Human Interaction Have Huge Impact On...

10 Reasons To Build An Automated Website

Automated websites, like HubSpot, have become an important tool. Now...

Facebook ♡ Instagram

Why You Should Always Share Your Instagram Photos On Facebook

Keyword Research Tools

Content Creation Starts With SEO

It's about getting visitors to your...

Best Practices For On-Page SEO

Why You Need To Optimize And Analyze Your Website Pages For SEO

On-page...

Google Search Results To Integrate Twitter in Real-Time

Real-Time Indexing Means Real-Time Search Results

Google and...

How Does Google Index Your Website Pages?

Introducing Googlebot

Being found on the Internet is the cornerstone...

Canada On Twitter

We Stand On Guard For Tweet

@Canada Joins Twitter

Isn't that the...

How Meta Descriptions Increase Your Click-Through Rates

Those 155-Character Page Descriptions Below Your Links Matter

Meta...

A Quick Way To Remember The Inbound Methodology [Rock Star Inbound Poster]

The band AC/DC has a new album out December 2, 2014 and amidst various...

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