20 Best Practices for Using Pinterest for Business

Pinterest is a truly unique, and often overlooked, social media marketing platform. Pinterest is best thought of as a digital scrapbook, a collection of digital bulletin boards each of which have a collection of pins on a single topic. You can also think of it as an online wish list as most Pinterest users start their...

What You Should Know About Upgrading Your LinkedIn Account

LinkedIn provides a great free service that helps you build a professional...

Lorem Ipsum: A Marketing Opportunity

DIY Lorem Ipsum. It's a fun team-building exercise. Moreover, it's good...

Best Practices for On-Page SEO

Optimizing and analyzing your website pages for SEO is a best practice....

Protect Your Brand and Reputation from Cyberattacks

Digital technology has exploded and now most Canadian companies are at...

Why Segmenting Your Email Lists Is Important

The most important aspect of marketing is to know your target market. You...

The Best Way to Get Started on LinkedIn

LinkedIn is the preeminent social media platform for business purposes....

What Social Media Platform Should You Use For Your Business?

Understanding the nuances of each social media network can help you...

How to Get Started with Social Media

A successful inbound marketing strategy requires an active and effective...