What is Shopify?

Shopify has become one of the most important ecommerce platforms available. Despite its success, people still ask us "What is Shopify?" In simple terms, it is a cloud-based ecommerce store platform used by businesses and entrepreneurs all over the world to set up online shops. From the platform, it is possible to...

What is social selling?

Today’s consumers are independent and informed. Moreover, they are more...

Choosing the Right Business Software

Deciding on the right software platform for your business can be tricky....

How to Close Sales

Closing a sale can be tedious, nerve-wracking, frustrating and...

How to Write a Case Study

Earning the trust of prospective customers is a critical first step to...

Sales Connect Calls: Using the Science

Inbox was fortunate enough to be chosen to participate in HubSpot's...

The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good...

Inbound Marketing: Be Delightful!

The term “competitive advantage” has been around a long time but it has...

Customer Journey Mapping

Customer journey mapping is an excellent tool to use for visualizing the...

How to Create Hubspot CTA Buttons

Call-to-action (CTA) buttons are the links and buttons that appear on your...

Migrating Your Website from WordPress to HubSpot

There are many good reasons to migrate your Wordpress website to the...

How Meta Descriptions Increase Your Click-Through Rates

Those page descriptions below your links really matter. Meta descriptions...

Better Than BANT: Advanced Sales Qualification

It's pretty disappointing to spend hours and hours on leads that go...

20 Best Practices for Using Pinterest for Business

Pinterest is a truly unique, and often overlooked, social media marketing...

What You Should Know About Upgrading Your LinkedIn Account

LinkedIn provides a great free service that helps you build a professional...

Lorem Ipsum: A Marketing Opportunity

DIY Lorem Ipsum. It's a fun team-building exercise. Moreover, it's good...

Best Practices for On-Page SEO

Optimizing and analyzing your website pages for SEO is a best practice....