Inbound Marketing Blog

What is the "First conversion" property in HubSpot?

HubSpot lets you know how your leads make their first conversion. A visitor likes your blog content and subscribes to it. This is the visitor’s first conversion and it's recorded in HubSpot.

8 Best Practices for Optimizing Your On-Page SEO to Rank Higher

Analyzing and optimizing your website pages for search engines is...

What is Shopify?

Shopify has become one of the most important ecommerce platforms...

What is social selling?

Today’s consumers are independent and informed. Moreover, they are more...

Choosing the Right Business Software

Deciding on the right software platform for your business can be tricky....

How to Close Sales

Closing a sale can be tedious, nerve-wracking, frustrating and...

How to Write a Case Study

Earning the trust of prospective customers is a critical first step to...

Sales Connect Calls: Using the Science

Inbox was fortunate enough to be chosen to participate in HubSpot's...

The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good...

Inbound Marketing: Be Delightful!

The term “competitive advantage” has been around a long time but it has...

Customer Journey Mapping

Customer journey mapping is an excellent tool to use for visualizing the...

How to Create Hubspot CTA Buttons

Call-to-action (CTA) buttons are the links and buttons that appear on your...

What is inbound marketing?

Inbound marketing is by far the most successful digital marketing strategy...

Which is better, SEO or PPC?

Every business wants to generate an increasing amount of qualified traffic...

Migrating Your Website from WordPress to HubSpot

There are many good reasons to migrate your Wordpress website to the...

Why should my company be blogging?

Blogging might be the easiest marketing strategy that most companies get...

How Meta Descriptions Increase Your Click-Through Rates

Those page descriptions below your links really matter. Meta descriptions...