What is social selling?

Today’s consumers are independent and informed. Moreover, they are more likely than not to use social media to research products and make buying decisions. According to HubSpot, 74% of B2B buyers conduct greater than half of their research online before making any purchase or even contacting a salesperson. The act of...

Choosing the Right Business Software

Deciding on the right software platform for your business can be tricky....

How to Close Sales

Closing a sale can be tedious, nerve-wracking, frustrating and...

How to Write a Case Study

Earning the trust of prospective customers is a critical first step to...

Sales Connect Calls: Using the Science

Inbox was fortunate enough to be chosen to participate in HubSpot's...

The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good...

Inbound Marketing: Be Delightful!

The term “competitive advantage” has been around a long time but it has...

Customer Journey Mapping

Customer journey mapping is an excellent tool to use for visualizing the...

How to Create Hubspot CTA Buttons

Call-to-action (CTA) buttons are the links and buttons that appear on your...