What is Shopify?

Feb 22, 2018

Shopify has quickly become one of the most important ecommerce platforms available. Despite its success, people still ask us, "What is Shopify?" In simple terms, it is a cloud-based ecommerce store platform used by businesses and entrepreneurs all over the world to set up online shops. From the platform it is possible to build a fully customizable website, an online store, and a blog. And the staggering numbers prove that Shopify is the ecommerce solution of choice. There are currently more than 500,000 businesses powered by the platform, with more than 1,000,000 active users generating revenues of over B$46.


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Keyword Research for SEO and Pay-Per-Click Campaigns

Jan 27, 2018

Both search engine optimization (SEO) and pay-per-click (PPC) are elements of search engine marketing (SEM), one of the tools you can use as part of your overall Internet marketing strategy to drive traffic to your website. The primary difference between SEO and PPC is that traffic coming organically from SEO is free, while traffic generated from PPC has a direct cost (as the name implies, you have to pay a fee per click). 


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Why Your Business Needs a Good Keyword Strategy

Jan 21, 2018

"You never really understand a person until you consider things from his point of view, until you climb into his skin and walk around in it."


In To Kill a Mockingbird, Atticus Finch tries to impress upon Scout the importance of empathy. It was very good advice, especially when it comes to keywords business research. These words should also resonate with marketers. You can't be an effective messenger for your business if you don't put effort into thinking about solutions from your customers' point of view. Thinking about your customers challenges from your customers point of view is essential to develping a good keyword strategy. After all, keywords drive targeted traffic to your website at no cost to you.


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SaaS Website Best Practices

Dec 17, 2017

Marketing a SaaS company comes with its own unique set of challenges. How can you stand out in a crowded industry? How can you convince new people that your service is worth investing in? And once people do so, how do you keep them as a happy customer?


The key to successful SaaS marketing starts with your website, as it will likely be the first mode of interaction with your customers and accordingly, the first way to make an impression with your brand. We believe that there are some important commonalities amongst the best websites and have distilled them into this best practices tipsheet.


1. Blog


This might go without saying but your SaaS website should always have an active blog. Creating helpful and pertinent content will transform visitors into repeat visitors and ultimately, customers. Visitors may first come to your website before they're ready to buy. A great blog that informs them and helps them solve problems will ensure that they return when they're ready to buy.


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What is HubSpot and How It Can Help You Achieve Your Goals

Dec 12, 2017

HubSpot is an inbound marketing and sales software that can help take your business to the next level. The Internet has dramatically changed the way people make their purchasing decisions. Buyers are more informed than ever. They're prepared to ask more questions than ever and are demanding a new level of service.


Traditional marketing techniques are no longer effective. Traditional mediums (TV ads, emails, direct mail and cold calls) through which companies previously reached their target markets are now simply a waste of resources. HubSpot was one of the first to identify this breakdown of old-school marketing techniques and became a leader in transforming successful marketing into the inbound marketing formula. More people use HubSpot than any other marketing platform and there is a good reason for that.


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Using Facebook for Business

Jul 14, 2017

Facebook can provide your organization with a massive marketing opportunity. It has an estimated 1.4 billion active monthly users. Social media is now the conventional way to advertise and if you don't take the time to understand it now, your competition will pass you by. Using Facebook for business is great investment in ensuring your success.


After you spend some time looking at how the big brands use Facebook, you may notice that they follow some the same general rules of thumb. While you'll have to experiment to see what works for you, there are some Facebook best practices you can start with.


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How to Choose a Crowdfunding Platform

Jul 7, 2017

There are dozens of different crowdfunding platforms, but the three most established are GoFundMe, Indiegogo and Kickstarter. At first glance, it might be difficult to know how to choose a crowdfunding platform. Each one is slightly different from the others, so what might be good for one project may not be the best for another. GoFundMe is generally for personal fundraising while the other two deal with charitable, artistic or commmercial projects. For the purposes of this blog post, we will speak only to the latter two platforms. Below is a list of where we see some similairities between the platforms and then where we see some specific strengths in each platform.


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5 Easy Steps to Livestream Your Event Online for Free on YouTube

Jun 30, 2017

Do you want to host an event for a potentially large number of people, but feel constrained by a limited budget? We have a solution for you. YouTube provides a simple and straight forward way to livestream your event online to your clients and potential clients. You get a number of benefits when you choose to livestream your event online including increasing exposure and reach. It is also a great way to increase new leads.


YouTube Live Events offers two great options for livestreaming. This blog post will discuss livestreaming options and teach you how to livestream your event. The options are called “Quick” and “Custom.” “Quick” allows you to broadcast live to the world, using only your computer and webcam and takes only a few minutes to set up. The “Custom” option is for more advanced broadcasting, where you can control your event production and manage your own encoding settings using your preferred platform. For the purposes of this post, we'll be limiting our discussion to the “Quick” option only.

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The Top 7 Ways to Increase Leads

Jun 23, 2017

Lead generation will be one of the most important aspects in developing and maintaining a successful business. Traditional methods used to increase leads such as cold calls, cold emails and creating lists are tough work and not terribly effective. The person you contact may have little interest in talking to you or, even if they do have an interest, the timing of the contact might be all wrong. In fact, lead generation through traditional methods can be discouraging. But don’t give up hope! There are lead generation techniques that are simple and  effective and result in giving your prospects something they want. Follow our 7 ways to increase new leads to see the results for yourself.


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How to Write a Great About Us Page

Jun 16, 2017

Building a website is a true labor of love. The design elements may be flashy and more fun to work on, but other parts are equally crucial to the production of a good website. This blog post will be focused on giving some love to the often unloved page. Following some simple guidelines will show you how to write a great About Us page.


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Best Practices for Long-Form Blog Posts

Jun 9, 2017

We all know that creating great content is critical for your online success. Clever, helpful, digestible content attracts new leads, nurtures them into buyers and delights them into being promoters of your brand. Content is indeed king, and longer content plays an important role in your marketing strategy. Long-form blog posts must be mixed with other types of blogging or content to create the recipe for the ultimate marketing plan.


What is a long-form blog post?


A long-form blog post is a blog post over 2,000 words, but is generally thought to be a blog post ranging in length from 3,000 to 5,000 words. You may think that no one will be bothered to read a 4,000 word blog post, but longer content is popular and the benefits of this type of content is fantastic. While writing a 3,000 to 5,000 word blog post may seem intimidating, the payback is worth it. Longer blog posts get more social shares and tend to have a higher Google rankings and higher page authority. Long-form content needs to be an important part of your content plan.

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Optimize Your Content Marketing Plan to Generate More Leads

Apr 4, 2017

The best way to rise above your competition is to create and provide solid, smart and helpful content to your audience. This isn't a new idea. As inbound marketing has become more popular, more and more businesses are focused on producing top notch content. In fact, in a recent survey 70% of B2B marketers indicated that they intended to create more content in 2017 than ever before.


Content marketing helps businesses achieve reliable and cost-effective sources of website traffic and new leads. The reliable source of traffic and leads from your content will give you the freedom and flexibility to experiment with other marketing tactics. Plus, your content will not only help attract new leads—it will also help educate your target prospects and generate awareness and loyalty for your brand by providing helpful advice.


We know that good content is important, but it can be tricky to create really good content with a content marketing strategy. This blog post will help you get started.

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8 Ways You Can Use LinkedIn to Prospect More Clients

Feb 26, 2017

You can make the most out of your profile with a commitment of only 20 minutes per day. It's important to remember that all social media outreach requires consistency. Slow and steady will win this race every time. Keep in mind the following top 8 ways to use LinkedIn to prospect more clients.


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Don't Bury Your Lead

Feb 24, 2017

The lead is the first sentence in your story and the most important sentence in your story. Writing a great journalism article includes writing a great lead. Your story is more likely to get published and more likely to get liked and shared on social media if it starts out with a great lead. We know that readers often don’t manage to get to the end of a story, and therefore don’t manage to absorb the importance of your message. It is vital that you don’t lose readership because of a weak lead.

You have probably heard of the saying "don't bury your lead." In a general way, it means don't wait until the end of your article to get to the real meat and potatoes of what you are trying to say.

So, how do you write a great lead that gets readers invested in your story? Well, there are some important points to keep in mind when creating your lead.


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How to Write a Great Journalism Article

Feb 22, 2017

Getting Started

Great articles start with great preparation. A great article will be written by someone that really knows their subject but there is more to it than that. This blog post will give you some tips on how to write a great journalism article.

Start researching your topic by asking and answering the 5 Ws + H.


  1. Who - Who is involved?
  2. What - What happened?
  3. Where - Where did it happen?
  4. When - When did it happen?
  5. Why - Why did it happen?
  6. How - How did it happen?


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Personal Branding on Social Media

Oct 5, 2016

Becoming a Thought Leader Involves Sharing Your Thoughts on Social Media


If your goal is to become a thought leader in your industry, you need to craft a personal brand on social media. Your personal brand is what allows you to be remembered and stick out in a crowd of your peers.

Below are steps to take to nourish your personal brand:


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