Facebook can provide your organization with a massive marketing opportunity. It has an estimated 1.4 billion active monthly users. Social media is now the conventional way to advertise and if you don't take the time to understand it now, your competition will pass you by. Using Facebook for business is great investment in ensuring your success.
After you spend some time looking at how the big brands use Facebook, you may notice that they follow some the same general rules of thumb. While you'll have to experiment to see what works for you, there are some Facebook best practices you can start with.