What is Shopify?
Shopify has become one of the most important ecommerce platforms available. Despite its success, people still ask us "What is Shopify?" In s...
What is social selling?
Today’s consumers are independent and informed. Moreover, they are more likely than not to use social media to research products and make bu...
Choosing the Right Business Software
Deciding on the right software platform for your business can be tricky. There are so many options to choose from. Of course, you need to sp...
How to Close Sales
Closing a sale can be tedious, nerve-wracking, frustrating and exhilarating all within 5 minutes. Closing skills are some of the most essent...
How to Write a Case Study
Earning the trust of prospective customers is a critical first step to achieving business success. Case studies are a valuable asset when it...
Sales Connect Calls: Using the Science
Inbox was fortunate enough to be chosen to participate in HubSpot's Partner Pipeline Generation Boot Camp. The rigorous 8-week sales trainin...
The Value of Knowing Your Buyer Personas
To successfully capitalize on inbound marketing you need to have a good understanding of your intended audience. To fully understand your au...
Inbound Marketing: Be Delightful!
The term “competitive advantage” has been around a long time but it has meant different things over time. Now that the Internet and social m...
Customer Journey Mapping
Customer journey mapping is an excellent tool to use for visualizing the customer’s experience with your business. It is a visual representa...
How to Create Hubspot CTA Buttons
Call-to-action (CTA) buttons are the links and buttons that appear on your website and in your email campaigns. The purpose of a CTA is to e...
What is inbound marketing?
Inbound marketing is by far the most successful digital marketing strategy you could adopt. It's all about creating and sharing pertinent an...
Which is better, SEO or PPC?
Every business wants to generate an increasing amount of qualified traffic to their website. More qualified traffic results in more qualifie...
Migrating Your Website from WordPress to HubSpot
There are many good reasons to migrate your Wordpress website to the HubSpot platform. WordPress is one of the most common website platforms...