What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the name given to the thought process that a buyer/potential client goes through before they pull the trigger on a new expenditure. Prospective buyers don't want to be pitched or closed as this provides no added value to them. They want to be...

The Ultimate Guide to Writing Follow-Up Emails

The inbound methodology can be thought of as a moving sidewalk. You want...

Which is better, SEO or PPC?

 

Every business wants to generate an increasing amount of qualified...

Why is interview-based blogging so important?

 

Even if you are completely sold on the importance of having an active...

Why Should My Company Be Blogging?

Blogging might be the easiest marketing strategy that most companies get...

What is Shopify?

Shopify has quickly become one of the most important ecommerce platforms...

Keyword Research for SEO and Pay-Per-Click Campaigns

Both search engine optimization (SEO) and pay-per-click (PPC) are elements...

Why Your Business Needs a Good Keyword Strategy

In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon...

SaaS Website Best Practices

Marketing a SaaS company comes with its own unique set of challenges. How...