Why Segmenting Your Email Lists Is Important

The most important aspect of marketing is to know your target market. You may have several buyer personas but it would be disastrous to treat them all the same. Segmenting your contact database into lists according to the specific target market in which they fall helps you personalize and contextualize your...

The Best Way to Get Started on LinkedIn

LinkedIn is the preeminent social media platform for business purposes....

What Social Media Platform Should You Use For Your Business?

Understanding the nuances of each social media network can help you...

How to Get Started with Social Media

A successful inbound marketing strategy requires an active and effective...

What is a Call-to-Action?

Call-to-action (CTA) buttons tell your website visitors what to do while...

What are topic clusters?

Popular search engines such as Google and Bing have started to move beyond...

What is Inbound Marketing?

Inbound marketing is by far the most successful digital marketing strategy...

10 Reasons to Build an Automated Website

Automated websites, like those created on the HubSpot platform, have...

What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the...