Protect Your Brand and Reputation from Cyberattacks

Digital technology has exploded and now most Canadian companies are at least somewhat dependent upon the Internet. The Internet has allowed companies to reach into new markets and marketing platforms, such as HubSpot, allow companies to nurture leads and serve customers online. Social selling is the hottest new way to...

Why Segmenting Your Email Lists Is Important

The most important aspect of marketing is to know your target market. You...

The Best Way to Get Started on LinkedIn

LinkedIn is the preeminent social media platform for business purposes....

What Social Media Platform Should You Use For Your Business?

Understanding the nuances of each social media network can help you...

How to Get Started with Social Media

A successful inbound marketing strategy requires an active and effective...

What is a Call-to-Action?

Call-to-action (CTA) buttons tell your website visitors what to do while...

What is Inbound Marketing?

Inbound marketing is by far the most successful digital marketing strategy...

10 Reasons to Build an Automated Website

Automated websites, like those created on the HubSpot platform, have...

What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the...

The Ultimate Guide to Writing Follow-Up Emails

The inbound methodology can be thought of as a moving sidewalk. You want...

Which is better, SEO or PPC?

Every business wants to generate an increasing amount of qualified traffic...

What are topic clusters?

Popular search engines such as Google and Bing have started to move beyond...

Why is interview-based blogging so important?

Even if you are completely sold on the importance of having an active...

Why Should My Company Be Blogging?

Blogging might be the easiest marketing strategy that most companies get...

Keyword Research for SEO and Pay-Per-Click Campaigns

Both search engine optimization (SEO) and pay-per-click (PPC) are elements...

Why Your Business Needs a Good Keyword Strategy

In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon...

SaaS Website Best Practices

Marketing a SaaS company comes with its own unique set of challenges. How...