Running Facebook contests is an effective way to get people to love your brand. A Facebook contest can help you achieve your social media goals faster than posting content regularly. There are several reasons why you might want to run a Facebook contest, such as:
- Growing your database of emails and leads
- Expanding awareness about your brand
- Getting more likes
- Encouraging user-generated content
Here's how to do it:
Prize
Everyone loves to win a prize, but make sure that the prize you're offering is related to your business or organization. You want long term customers and supporters to enter, not people who are interested in the prize only.
How to Enter
You want people to enter your Facebook contest by spreading the word about you on Facebook. This could be liking your page, generating content for you on your Page, or sharing the contest with their friends.
Promotion
Promote your contest through every means possible - your website and your other social media networks. Design a new Page cover for your contest. Send an email to your database about it.
Monitor
Visit your Facebook Page Insights often to track your new likes, shares and comments. Armed with this knowledge, post new content about the contest to get it more traction.
More Promotion
Profile the winners of your contest on your Facebook Page - preferably with a photo showing how excited they are to have won. Let people know how much fun it was to run the contest, and that you'll be running another one soon.
Need help with your Facebook contest? Contact Inbox now!
Content by Suki Lee, Inbox's Founder / President / CEO.
Topics: Facebook
