One thing we focus on when designing websites is home page design. Here are some field notes on the subject:
What do you want people to do when they visit your website? Think about all the actions you want your visitors to take and plan your home page from there. Your home page should be the funnel through which people take the actions you want them to.
Your call-to-actions (CTAs) should inspire your visitors to take immediate action. You should have several of them - up to half a dozen. They should be easy to see, and literally jump off the page. They should also be memorable, and serve as a means of educating your audiences about who you are, what you do and why it should matter to them.
Links, Links and More Links
In order to get people to dive into the deep end of your website, you need to have links. Your home page can't have a high bounce rate, so you have to provide an easy way for people to penetrate it. From your home page slide show to your footer - and everything in-between - place as many links as possible.
Keep It Zen
Simplicity and negative space are your friends when it comes to home page design. Make sure you leave enough open space for people's eyes to gravitate to your main targets. Keep your focus on why you exist, why your audiences should care about you - and most importantly, why they should take action.
Need help with your home page? Contact Inbox now!
Content by Suki Lee, Inbox's Founder / President / CEO.