Inbound Marketing

The Inbound Methodology

The Internet has shifted the way people do business and now customers are demanding more. Buyers are conducting their own research and are much further along the sales funnel before they ever reach out to speak with someone. Your website and digital presence must provide the best buyer experience ever. Using smart data-driven strategies, inbound is a better way to market, sell, and service your customers. The inbound methodology is composed of 3 stages:

Attract
Engage
Delight

Organizations that use the methodology build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey in a human and helpful way.

Attract

You want to attract the people who are most likely to become leads and, ultimately, happy customers. How do you do that? We start by clearly defining your buyer personas, your ideal customer profiles, and your buyer's journey. We make a strategic plan to attract more of the right customers at the right time with relevant helpful content. Using SEO and content strategy tools, we will build your authority in search and help you rank for the topics that matter the most to your buyer personas. We will publish your blog posts on the social networks your best customers use. Finally, we create ads to increase your brand awareness and get those ads in front of your target audience. Throughout each stage, we analyze and report on these efforts so you can watch ROI in real-time.

Engage

It's important to engage with people at every stage of the buyer's journey. Businesses that nurture leads make 50% more sales at a cost that is 33% less. We can help you connect with your prospects, on the channels they prefer—email, bots, live chat, social media, or messaging, - to create helpful and lasting relationships. Using conversion tools such as CTAs, forms, and lead flows you can capture the contact information of visitors to your site. All of this data is automatically logged in your CRM, which allows us to personalize the entire buyer's journey via email sequences, workflows and smart content on your website. We create brand awareness and loyalty by targeting specific audiences with your social content or ads. By staying data-driven, we build on activities that are delivering results.

Delight

What motivates your customers - why did they buy, and what will make them buy again? This critical because we know it is 6-7x more expensive to get a new customer than to keep an existing one. We can set up email and marketing automation that delivers the right information to the right person. We can also align your marketing, sales, and service efforts to create contextual, helpful information that people will rely on. By creating memorable content that your prospects need and can share with their communities you can capitalize on the goodwill created by being helpful. By fostering a relationship after the sale, you turn all of your happy and satisfied customers into the best promoters of your business.

INBOUND MARKETING SOLUTIONS

Grow your traffic, generate leads, and boost ROI. We can create effective all-in-one inbound marketing campaigns that make people interested in you and happy to be your customer.

INBOUND SALES SOLUTIONS

Time-saving sales tactics you can start using now. Get notified the moment a lead opens your email, track every interaction automatically, and organize all your sales activities in one place.

INBOUND SERVICE SOLUTIONS

Make customers happy, keep them, and grow faster. A modern customer support system allows you to connect with customers on their terms, help them succeed, and turn service into growth.

GROWTH-DRIVEN DESIGN WEBSITE SERVICES

Growth-driven design is an approach to web design that drives optimal results using data. Built using the agile methodology, GDD websites start with solving your audience's problems.

Growth-driven Design Website

When it comes to inbound marketing, your website is the most valuable member of your team. We start with your buyer personas, their buyer's journey, and your unique value proposition to create a data-driven website that feels like home to your best customers.

Inbound Marketing Strategies

We'll create an inbound marketing strategy for you that will include measurable smart goals and milestones. We'll also help you understand inbound marketing, including creating a content strategy, social media strategy, and lead management strategy.

Inbound Marketing Campaigns

Your inbound campaigns need to start with blogging, the core element of inbound. Your blog will attract potential customers to your website and educate them. We'll also create premium content offers to increase lead generation, the goal of your inbound campaigns.

Ongoing Inbound Support

The best inbound strategies and campaigns need oversight because they can be labour intensive. That's where we come in. You can focus on your priorities with the confidence that your inbound marketing strategy is being deployed perfectly by us behind the scenes.

SEO Content Creation

Content marketing gets three times more leads than paid search advertising. Really excellent content should be designed to boost your SEO through a keyword strategy. It should be positioned amongst other related content in what is referred to as a topic cluster.

Social Media Strategy

Social media can extend your reach and help your buyer personas find you. Having a social media presence is critical, but not all platforms are the same. We can create and maintain an engaging social media presence in the places that your prospects are being social.

Paid Search and Social

Buyer personas are the basis for content creation, including ads. With paid search, you show up as the solution your personas are seeking. Paid social puts you in their timelines. We ensure that your solutions appear where your buyer personas are looking.

Why Inbox?

Inbox is a strategic inbound marketing partner and extension of your team. We use our technical expertise to optimize your marketing, engage your personas, convert leads, increase your brand profile, and deliver exceptional growth.

Your ideal customer is seeking specific solutions to their problems. Driven by your customers' questions, Inbox Communications uses the inbound marketing methodology to target your best customers and bring them to you. We strengthen your pipeline through improved audience targeting, better quality leads, and increased engagement.

Anticipate your customers' needs and questions so that your business and its highly-engaging content is found on search engines
Inspire your customers to stay deeply connected with you

Foundation

4 blog posts/month
2 web pages/month
1 campaign/year
Strategy
Analytics and reporting

Growth

8 blog posts/month
4 web pages/month
2 campaigns/year
1 PPC campaign/year
Inbound sales content
Strategy
Analytics and reporting

Accelerator

12 blog posts/month
6 web pages/month
1 campaign/quarter
1 PPC campaign/quarter
Inbound sales content
Social media content
Strategy
Analytics and reporting

Enterprise+

16+ blog posts/month
8+ web pages/month
1+ campaign/month
1+ PPC campaign/month
Inbound sales content
Social media content
Inbound service content
Strategy
Analytics and reporting

Properly executed Inbound Marketing is 10x more effective than traditional marketing