Inbound Marketing Methodology

The Internet has shifted the way people do business and now customers are demanding more. Buyers are conducting their own research and are much further along the sales funnel before they ever reach out to speak with someone. Your website and digital presence must provide the best buyer experience ever. Using smart data-driven strategies, inbound is a better way to market, sell, and service your customers. The inbound methodology is composed of 3 stages:

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Attract

You want to attract the people who are most likely to become leads and, ultimately, happy customers. How do you do that? We start by clearly defining your buyer personas, your ideal customer profiles, and your buyer’s journey. We then develop a strategic plan to attract more of the right customers at the right time with relevant helpful content. Using SEO and content strategy tools, we build your authority in search and help you rank for the topics that matter the most to your buyer personas. We attract your potential customers by focusing on the social media platforms they use the most. Finally, we create ads to increase your brand awareness and get those ads in front of your target audience. Throughout each stage, we analyze and report on these efforts so you can watch ROI in real-time.

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Engage

Businesses that nurture leads make 50% more sales at a cost that is 33% less. It’s important to engage with people at every stage of the buyer’s journey. We can help you connect with your prospects, on the channels they prefer—email, bots, live chat, social media, or messaging—to create helpful and lasting relationships. Using conversion tools such as CTAs, forms, and lead flows you can capture the contact information of visitors to your site. All of this data is automatically logged in your CRM, which allows us to personalize the entire buyer’s journey via email sequences, workflows and smart content on your website. We create brand awareness and loyalty by targeting specific audiences with your social content or ads. By staying data-driven, we build on activities that are delivering results.

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Delight

What motivates your customers—why did they buy, and what will make them buy again? This is critical because we know it is 6-7x more expensive to get a new customer than to keep an existing one. We can set up email and marketing automation that delivers the right information to the right person. We can also align your marketing, sales, and service efforts to create contextual, helpful information that people will rely on. By creating memorable content that your prospects need and can share with their communities you can capitalize on the goodwill created by being helpful. By fostering relationships and nurturing customers after the sale, you turn all of your happy and satisfied customers into the best promoters of your business.

Inbound marketing generates 3x more leads per dollar than traditional methods. inbound marketing is about creating valuable experiences that have a positive impact on the right people. from developing a marketing strategy, to creating helpful content, we can help you accelerate your growth using inbound marketing as the engine.

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Inbound Solutions

Take advantage of Inbox’s team of experts to achieve your growth targets. Here are some of the services that we offer for inbound marketing, sales, and service.

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Inbound Marketing Solutions

We can create effective all-in-one inbound marketing campaigns that make people interested in you and happy to be your customer. With tracking, marketing attribution, and reporting, we’ll make sure your marketing spend is optimized.

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Inbound Sales Solutions

Shorten sales cycles with time-saving sales tactics you can start using now. Get notified the moment a lead opens your email, track every interaction automatically, and organize all your sales activities in one place.

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Inbound Service Solutions

Make customers happy, keep them, and grow faster. A modern customer support system allows you to connect with customers on their terms, help them succeed, and turn service into growth.

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Growth-Driven Design Wesbites

We can create effective all-in-one inbound marketing campaigns that make people interested in you and happy to be your customer. With tracking, marketing attribution, and reporting, we’ll make sure your marketing spend is optimized.

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Inbox has in-depth knowledge of inbound marketing. They seamlessly moved our website from WordPress to HubSpot, and built landing pages, CTAs, emails, and workflows. They have been able to take what’s in our heads, and make it marketable to the world by creating a library of quality content. They’re helping us reach our sales targets! I definitely recommend working with Inbox.
— Trevor Stevenson, President, The Leadership Group

Tell us what you need

We can guide every aspect of your inbound marketing program. Using a flexible, agile approach, we can build on top of your existing system, help migrate to a new one, or build a new system without disruption.

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Growth-Driven Design Website

When it comes to inbound marketing, your website is the most valuable member of your team. We start with your buyer personas, their buyer’s journey, and your unique value proposition to create a data-driven website that feels like home to your best customers.

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Inbound Marketing Strategies

We’ll create an inbound marketing strategy for you that will include measurable smart goals and milestones. We’ll also help you understand inbound marketing, including creating a content strategy, social media strategy, and lead management strategy.

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Inbound Marketing Campaigns

Your inbound campaigns need to start with content, the core element of inbound. Your resources will attract potential customers to your website and educate them. We’ll also create premium content offers to increase lead generation, the goal of your inbound campaigns.

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Ongoing Inbound Support

Hiring, onboarding, and training are expensive and take a long time. That’s where we come in. Inbox can be your shortcut. We can deploy your inbound marketing strategy perfectly behind the scenes so you can focus on other priorities.

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SEO Content Creation

Content marketing gets three times more leads than paid search advertising. Really excellent content should be designed to boost your SEO through a keyword strategy. It should be positioned amongst other related content in what is referred to as a topic cluster.

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Social Media Strategy

Social media can extend your reach and help your buyer personas find you. Having a social media presence is critical, but not all platforms are the same. We can create and maintain an engaging social media presence in the places that your prospects are being social.

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Paid Search and Social

Buyer personas are the basis for content creation, including ads. With paid search, you show up as the solution your personas are seeking. Paid social puts you in their timelines. We ensure that your solutions appear where your buyer personas are looking.

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Why Inbox?

Inbox is a strategic inbound marketing partner and extension of your team. We use our technical expertise to optimize your marketing, engage your personas, convert leads, increase your brand profile, and deliver exceptional growth.

Inbound Marketing

Customers Trust Us

“Inbox created our website and content including landing pages, forms, and CTAs. They also ran our inbound strategy and program, and executed our email marketing campaigns. From strategy and planning to crisis communications and top-shelf business content, we had an excellent experience working with Inbox and highly recommend them.”

- Suzanne Grant, CEO, iBIONICS

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Customers Trust Us

Your ideal customer is seeking specific solutions to their problems. Driven by your customers’ questions, Inbox uses the inbound marketing methodology to target your best customers and bring them to you. We strengthen your pipeline through improved audience targeting, better quality leads, and increased engagement. Anticipate your customers’ needs and questions so that your business and its highly-engaging content is found on search engines. Inspire your customers to stay deeply connected with you.

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