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Inbound Marketing: Smart and Effective Marketing

Join Forces with a Full-Stack Inbound Marketing Agency to Accelerate Your Growth and ROI
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Inbound Marketing Methodology

The Inbound Methodology

The Internet has shifted the way people do business and customers demand more. Using smart data-driven strategies, inbound is a better way to market, sell, and service your customers. The inbound methodology is composed of 3 stages:

  • Attract
  • Engage
  • Delight


Organizations use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey in a human and helpful way.
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Attract

You only want to attract the people who are most likely to become leads and, ultimately, happy customers. How do you do that? We start by clearly defining your buyer personas, your ideal customer profiles, and your buyer's journey. We make a strategic plan to attract more of the right customers at the right time with relevant helpful content. Using SEO and content strategy tools, we build your authority in search and rank for the topics that matter the most to your buyer personas. We publish your blog posts across social networks using social media tools. We create ads to increase awareness of your brand with your target audience. Throughout each stage, we report and analyze these efforts. 

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Engage

You need to engage people at every stage of the buyer's journey. We use conversations to create lasting relationships with prospects on the channels they prefer—through email, bots, live chat, social media, or messaging apps. We use conversion tools such as CTAs, forms, and lead flows to capture the contact information of visitors to your site. We collect prospect data in your CRM, which will allow us to personalize website experiences using smart content, and to personalize the entire buyer’s journey using email sequences and workflows. We create brand loyalty by targeting specific audiences with your social content or ads. By staying data-driven, we build on activities that are delivering results.

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Delight

You need to understand what motivates your customers, why they bought, and what will make them buy again. We use email and marketing automation to deliver the right information to the right person. We also align your marketing, sales, and service efforts to create contextual, helpful information with the people you do business with. We create memorable content that your prospects need and can share with their communities. By fostering a relationship after the sale, you enlist all of your happy and satisfied customers into being promoters of your business.

Companies that embrace inbound marketing ACHIEVE better RESULTS. Inbound marketing is about creating valuable experiences that have a positive impact on people. From developing AN inbound marketing STRATEGY, TO CREATING helpful inbound content, we're here to help you ACCELERATE YOUR GROWTH using inbound marketing as your engine.

INBOUND SOLUTIONS

Below are some of the services that we offer for inbound marketing, sales, and service.

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INBOUND MARKETING SOLUTIONS

Grow your traffic, convert leads, and prove ROI. We can create effective all-in-one inbound marketing campaigns that make people interested in you and happy to be your customer.

INBOUND SALES SOLUTIONS

Time-saving sales tactics you can start using now. Get notified the moment a lead opens your email, track every interaction automatically, and organize all your sales activities in one place.

INBOUND SERVICE SOLUTIONS

Make customers happy, keep them, and grow faster. A modern customer support system allows you to connect with customers on their terms, help them succeed, and turn service into growth.
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GROWTH-DRIVEN DESIGN WEBSITE SERVICES

Growth-driven design is an approach to web design that drives optimal results using data. Built using the agile methodology, GDD websites start with solving your audience's problems.
Inbox has in-depth knowledge of inbound marketing. They seamlessly moved our website from WordPress to HubSpot, and built landing pages, CTAs, emails, and workflows. They have been able to take what's in our heads, and make it marketable to the world by creating a library of quality content. They're helping us reach our sales targets! I definitely recommend working with Inbox.
— Trevor Stevenson, President, The Leadership Group

Tell Us What You Need

We can guide every aspect of your inbound marketing program.

Growth-driven Design Website

When it comes to inbound marketing, your website is the most valuable member of your team. We start with your buyer personas, their buyer's journey, and your unique value proposition to create a data-driven website that feels like home to your best customers. 

Inbound Marketing Strategies

We'll create an inbound marketing strategy for you that will include measurable smart goals and milestones. We'll also help you understand inbound marketing, including creating a content strategy, social media strategy, and lead management strategy.

Inbound Marketing Campaigns

Your inbound campaigns need to start with blogging, the core element of inbound. Your blog will attract potential customers to your website and educate them. We'll also create premium content offers to increase lead generation, the goal of your inbound campaigns.

Ongoing Inbound Support

The best inbound strategies and campaigns need oversight because they can be labour intensive. That's where we come in. You can focus on your priorities with the confidence that your inbound marketing strategy is being deployed perfectly by us behind the scenes.

SEO Content Creation

It isn't enough to just create engaging, helpful content for your buyer personas. Really excellent content should be designed to boost your SEO and contain a keyword strategy. It should be positioned amongst other related content in what is refered to as a topic cluster.

Social Media Strategy

Social media can extend your reach and help your buyer personas find you. Having a social media presence is critical, but not all platforms are the same. We can create and maintain an engaging social media presence in the places that your prospects are being social.

Paid Search and Social

Buyer personas are the basis for content creation, including ads. With paid search, you show up as the solution your personas are seeking. Paid social puts you in their timelines. We ensure that your solutions appear where your buyer personas are looking.

Why Inbox?

Inbox is a strategic inbound marketing partner and extension of your team. We use our technical expertise to optimize your marketing, engage your personas, convert leads, increase your brand profile, and deliver exceptional growth. 
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Customers Trust Us

"Inbox created our website and content including landing pages, forms, and CTAs. They also ran our inbound strategy and program, and executed our email marketing campaigns. From strategy and planning to crisis communications and top-shelf business content, we had an excellent experience working with Inbox and highly recommend them."

— Suzanne Grant, CEO, iBIONICS

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ABOUT Inbox And inbound

Your ideal customer is seeking specific solutions to their problems. Driven by your customers' questions, Inbox Communications uses the inbound marketing methodology to target your best customers and bring them to you. We strengthen your pipeline through improved audience targeting, better quality leads, and increased engagement.

  • Anticipate your customers' needs and questions so that your business and its highly-engaging content is found on search engines
  • Inspire your customers to stay deeply connected with you

INBOUND RETAINERS

All our inbound retainers can be customized to perfectly fit your business and your business needs. To start, please choose a retainer that suits your inbound marketing, sales and service requirements and contact us for further details.

Foundation

4 blog posts/month
2 web pages/month
1 campaign/year
Strategy
Analytics and reporting

Growth

8 blog posts/month
4 web pages/month
2 campaigns/year
1 PPC campaign/year
Inbound sales content
Strategy
Analytics and reporting

Accelerator

12 blog posts/month
6 web pages/month
1 campaign/quarter
1 PPC campaign/quarter
Inbound sales content
Social media content
Strategy
Analytics and reporting

Enterprise+

16+ blog posts/month
8+ web pages/month
1+ campaign/month
1+ PPC campaign/month
Inbound sales content
Social media content
Inbound service content
Strategy
Analytics and reporting

BOOK TIME WITH INBOX

Choose a time to talk about your inbound marketing and growth-driven design website goals. Always free of charge.

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Inbox Communications helps businesses grow with technology. A Silver HubSpot Certified Agency Partner with the most certifications of any tiered agency in Canada, we use the leading inbound marketing, inbound sales, and inbound service techniques with HubSpot. Inbox helps you market better, sell better, provide better service, and grow your business and reputation with HubSpot, the world's top marketing, sales and service automation platform.
We work in Ottawa, Toronto, Montreal, The Cloud
Book a Meeting

"Inbox Communications has an in-depth knowledge of inbound marketing. They have been able to take what's in our heads and make it marketable to the world. They're helping us reach our sales targets!"