The Internet has shifted the way people do business and customers demand more. Using smart data-driven strategies, inbound is a better way to market, sell, and service your customers. The inbound methodology is composed of 3 stages:
Organizations use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey in a human and helpful way.
You only want to attract the people who are most likely to become leads and, ultimately, happy customers. How do you do that? We start by clearly defining your buyer personas, your ideal customer profiles,
You need to engage people at every stage of the buyer's journey. We use conversations to create lasting relationships with prospects on the channels they prefer—through email, bots, live chat, social media, or messaging apps. We use conversion tools such as CTAs, forms, and lead flows to capture the contact information of visitors to your site. We collect prospect data in your CRM, which will allow us to personalize website experiences using smart content, and to personalize the entire buyer’s journey using email sequences and workflows. We create brand loyalty by targeting specific audiences with your social content or ads. By staying data-driven, we build on activities that are delivering results.
You need to understand what motivates your customers, why they bought, and what will make them buy again. We use email and marketing automation to deliver the right information to the right person. We also align your marketing, sales, and service efforts to create contextual, helpful information with the people you do business with. We create memorable content that your prospects need and can share with their communities. By fostering a relationship after the sale, you enlist all of your happy and satisfied customers into being promoters of your business.
Time-saving sales tactics you can start using now. Get notified the moment a lead opens your email, track every interaction automatically, and organize all your sales activities in one place.
