The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good understanding of your intended audience. To fully understand your audience you should start by crafting buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research, real data about your...

Inbound Marketing: Be Delightful!

The term “competitive advantage” has been around a long time but it has...

Customer Journey Mapping

Customer journey mapping is an excellent tool to use for visualizing the...

What is inbound marketing?

Inbound marketing is by far the most successful digital marketing strategy...

Why should my company be blogging?

Blogging might be the easiest marketing strategy that most companies get...

What are topic clusters?

Popular search engines such as Google and Bing have started to move beyond...

5 Easy Steps to Livestream Your Event Online for Free on YouTube

Do you want to host an event for a potentially large number of people, but...

Post-Campaign Promotions

Congratulations, you completed your inbound campaign! In addition to...

How to Launch an Inbound Marketing Campaign

Inbound campaigns should be created on a recurring basis. Decide whether...

Build Your Inbound Marketing Foundation

From Strangers to Customers: You Make It Happen

The inbound marketing...

Inbound Marketing Action: Delight

Delight: Continue to engage with, delight, and (hopefully) upsell your...

Inbound Marketing Action: Close

Close: Email marketing tools can be used at this stage to close your leads

Inbound Marketing Action: Convert

Convert: Contact information is the most valuable currency there is to the...

Inbound Marketing Action: Attract

Attract: Inbound marketing focuses on creating quality content that pulls...

Components of Inbound Marketing

Create Marketing People Love

By publishing the right content in the...

Master Marketer Series: Good Writing

If It's Worth Saying, It's Worth Saying Well

"Take It Easy On The -ings"

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20 Great Blog Ideas for Real Estate Agents

What Should You Write About?