Which is better, SEO or PPC?

Every business wants to generate an increasing amount of qualified traffic to their website. More qualified traffic results in more qualified leads which results in more sales. To borrow from Shoeless Joe Jackson: “If you build it, he (they) will come.” So how do you “build it? There are a few different strategies to...

Keyword Research for SEO and Pay-Per-Click Campaigns

Both search engine optimization (SEO) and pay-per-click (PPC) are elements...