What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the name given to the thought process that a buyer/potential client goes through before they pull the trigger on a new expenditure. Prospective buyers don't want to be pitched or closed as this provides no added value to them. They want to be...

Why Your Business Needs a Good Keyword Strategy

In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon...

Personal Branding on Social Media

If your goal is to become a thought leader in your industry, you need to...

Build Your Inbound Marketing Foundation

From Strangers to Customers: You Make It Happen

 

The inbound marketing...