Why You Should Always Share Your Instagram Photos On Facebook
Feb 25, 2015
Feb 9, 2015
On-page SEO consists of all the on-page elements that contribute to how a web page is ranked in search results. An improvement to your on-page SEO will reflect an improvement to how often your website gets found and translates rank into traffic. Your page's performance reflects your business's performance. You want to think of your website as your virtual storefront. Your website's pages should be looked at as your best employees, working for you 24/7.
Google and Twitter's engineers are hard at work integrating Google's search results with Tweets in real-time by the first half of 2015. Twitter has similar arrangements with Bing and Yahoo, and will receive an unspecified amount of data-licensing revenue.
Feb 5, 2015
Being found on the Internet is the cornerstone of inbound marketing. Typically, it takes time for the Googlebot to crawl your website and add your new content to the Google index. Here's how website content is crawled and indexed.
Feb 3, 2015
Isn't that the cutest Twitter image ever? Now you can "Tweet to Canada." It's as if with a click of a button you can connect to all 35 million of us overly polite, soft-stepping, not-very-boastful folk. Because that's what people think of Canadians, right?
If we want to be true to our roots, "Canada" was the actually the home of Aboriginal people in all their diverse languages and cultures for some 13,000 years up until recently (relatively speaking). The country is named for the Iroquoian word kanata (or canada), which means settlement, village, or land.
Meta descriptions on search engine results pages (SERPs) attract a person to visit your site. This is something that digital marketers constantly neglect to focus on—perhaps because they think it doesn't matter anymore. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. So, how can you produce meta descriptions that entice searchers to click?
A meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description. The image below shows you the basic anatomy of a search result, including where the meta description fits in.
The band AC/DC has a new album out December 2, 2014 and amidst various news about its band members, there has been discussion about how the album, called Rock or Bust, is a "reverent tribute to rock & roll itself," according to Rolling Stone.
Nov 18, 2014
Here’s a short blogroll to help you navigate some of the issues and insights of life in vibrant Toronto. This is a great primer if you’re new to the city, or if you simply want a list of places on the web to return to time and again for incisive content related to culture, news or best spots in the neighbourhood.
If you’ve lived in TO for a while, some of these blogs may be familiar to you already. Feel free to add to the list by tweeting us with your suggests @inboxtweets. We are Inbox Communications, a Toronto HubSpot Partner, and we love hearing from peeps. You can also share this list with your out-of-town guests, your business clients, or your besties.
Inbox! A great Toronto inbound marketing agency.
Nov 5, 2014
Segmenting your contact database helps you personalize and contextualize your communications.
Lists are the different ways that you can break up your contacts into smaller segments based on their similarities. These contact segments can be cut and combined in a number of different ways, including:
Nov 4, 2014
According to Marketing Sherpa, 56% or marketers consider optimizing their website form logic to have a massive impact on their website's performance.
Nov 3, 2014
Our Master Marketer Series is a regular blog feature of mini workshops and tip sheets on areas of best practice. If you have an issue you'd like us to explore, just leave a comment or get in touch @inboxtweets.
Oct 28, 2014
Every page on your website should have a unique, properly labeled, clean URL slug. Having clean URLs means that your content can easily indexed and found by your buyer personas. Why should you care about URLs? URL naming conventions and management are essentail for:
Oct 27, 2014
Oct 22, 2014
Google the words "gig economy" or "freelance economy" and you'll get numerous trenchant articles on the rise of outsourcing online. If you haven't figured it out by now, using the Internet to make your life easier—it's a thing. You can order pizza online, and you can project manage from afar too. The rise of the gig economy is a nice way of saying that there has been a huge sea change in the nature of work. Working remotely maximizes time. Connectivity brings you closer to life's rich pageant. In 1980, 2.3% of workers telecommuted daily in the US. Thanks to technology, a quarter of US workers now telecommute at least some of the time. Telecommuting is on the rise around the world in China, India, the UK, France, Germany, and other countries.
What does the future hold? This infographic from Intuit shows how the workplace of the future is shaping up.
Oct 21, 2014
Oct 20, 2014
Blogging is central to a great inbound marketing strategy. Inbound marketing is about bringing clients to you. They are attracted by your expertise and personality and this method helps to develop lasting relationships with your clients. You can learn a bit more about this approach from this blog post.
Oct 15, 2014
Oct 14, 2014
The annual report is a requirement of many organizations that answer to other people: investors, donors, head honchos. It serves many purposes: to be transparent and to ensure the organization is on mission.
If you've been in the industry long enough, you've likely seen dozens of these reports, and may have even produced a few yourself.
Oct 10, 2014
We're scouting locations for a client and stopped by Lansdowne Park (1868) to capture the best of the old and the new of this iconic Ottawa location, Aberdeen Pavilion (1898). It is the last surviving Canadian example of what was once a common form of Victorian exhibition hall, and was designated a National Historic Site of Canada in 1983. Have a look at this mini-gallery. #Fall, #Ottawa
Oct 9, 2014
Op-eds are the opinion pieces that run opposite the editorial pages, hence the name. (Some also call them opinion-editorial, also hence the name). They provide colour and context on issues in the news and they are open real estate to CEOs, CTOs, community organizers or anyone else with an opinion that can write with flair and personality.
Editorials that run in newspapers (newspapers, like on actual paper) are still major clout builders, despite the dead-trees medium of yonder. They are what create the conversations on social media and around dinner tables, board rooms and bar stools.
We know that YOU know that blogging is important. Because...
It's a key way of drawing your future clients into your world through super-duper content that is useful to their lives—and delightful.
It's part of the inbound marketing method that Inbox Communications practices—and preaches.
That's why we've started this Master Marketer Series. It's a chance for us to take a deep dive into a topic that relates to inbound marketing and is of interest to marketing professionals (or gurus, or ninjas, or special agents, or whatever you like to call the people on your team).
Some companies shy away from humour for various reasons. Done wrong, it goes over like a lead balloon. Done right, it soars. Just think of a time you had to give a presentation and you opened with a one-liner. Determing if it was great or horrible depends on the audience's reaction. If you had tonnes of laughs, it likely was a good joke for the room. The absence of any guffaws (the sympathetic ones don't count) is indicative of a bad joke.
In the online sphere, you can't always judge a reaction by measuring the laughs in the room. So how do you measure? If you've put out a good campaign, you'll get comments mimicing the same tone as the original ad or post, as well as likes and shares—all of which are all great indicators of quality engagement by your audience with your brand.
Being funny is important. Why? It drives engagement with your brand. Don't believe us? Take it from Doc Searls and David Weinberger, author of the gonzo marketing guide The Cluetrain Manifesto. Their book puts forth 95 theses for working in the modern world. Most recently the duo said that "companies need to lighten up and take themselves less seriously."
Jul 10, 2014
Do you fail gloriously? In full-color? On double-page spreads? We ask, because recently we came upon the Failure Reports of two prominent organizations and found these to be a bit of a head-scratcher.
A failure report is just what it sounds like. It's the annual report of what wasn't achieved. It screams loudly: We messed up here, here, and here.
Jun 19, 2014
Jun 13, 2014
Optimization is a process of making something as fully perfect and functional, or effective as possible. If you apply this concept to your website, you will want to make it as user-friendly and easy to navigate as you can. Planning for this success will help you later down the road with your marketing techniques.
Optimization at a very high-level means:
A great analogy to this is thinking about having a party. If you have a party, you invite people. If you have nothing to do for them once they get there — there's no games, drinks or food, what's the point in having them there? So, with your website, you want to make sure that it's a great site.