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How Meta Descriptions Increase Your Click-Through Rates

Nov 26, 2014

Those 155-Character Page Descriptions Below Your Links Matter


Meta Descriptions Matter To Click-Through Rates

Meta descriptions on search engine results pages (SERPs) attract a person to visit your site. This is something that digital marketers constantly neglect to focus on—perhaps because they think it doesn't matter anymore. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. So, how can you produce meta descriptions that entice searchers to click?


Meta Descriptions Are Part Of Your SEO Strategy  


A meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description. The image below shows you the basic anatomy of a search result, including where the meta description fits in.  




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A Quick Way To Remember The Inbound Methodology [Rock Star Inbound Poster]

Nov 20, 2014

The band AC/DC has a new album out December 2, 2014 and amidst various news about its band members, there has been discussion about how the album, called Rock or Bust, is a "reverent tribute to rock & roll itself," according to Rolling Stone.




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Neighbourhood Insider: Perspectives On Toronto

Nov 18, 2014

It’s A Big, Diverse City


Toronto Harbour


Perspectives On Toronto
Finding Out About The City From Insiders


Here’s a short blogroll to help you navigate some of the issues and insights of life in vibrant Toronto. This is a great primer if you’re new to the city, or if you simply want a list of places on the web to return to time and again for incisive content related to culture, news or best spots in the neighbourhood.


If you’ve lived in TO for a while, some of these blogs may be familiar to you already. Feel free to add to the list by tweeting us with your suggests @inboxtweets. We are Inbox Communications, a Toronto HubSpot Partner, and we love hearing from peeps. You can also share this list with your out-of-town guests, your business clients, or your besties.



Inbox! A great Toronto inbound marketing agency.


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Why Segmenting Your Email Lists Is Important

Nov 5, 2014

Segmenting your contact database helps you personalize and contextualize your communications.


Segmenting Your Email Lists


What is a list?

Lists are the different ways that you can break up your contacts into smaller segments based on their similarities. These contact segments can be cut and combined in a number of different ways, including:


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Best Practices For Website Forms

Nov 4, 2014

Optimizing Website Forms Means Better Marketing Results


Website Form from Inbox Communications Inbound Marketing Toolkit Landing Page


According to Marketing Sherpa, 56% or marketers consider optimizing their website form logic to have a massive impact on their website's performance.


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Master Marketer Series: Good Writing

Nov 3, 2014

If It's Worth Saying, It's Worth Saying Well

"Take It Easy On The -ings"

Our Master Marketer Series is a regular blog feature of mini workshops and tip sheets on areas of best practice. If you have an issue you'd like us to explore, just leave a comment or get in touch @inboxtweets.




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Why URL Optimization Is Important

Oct 28, 2014

Best Practices For URL Naming




Every page on your website should have a unique, properly labeled, clean URL slug. Having clean URLs means that your content can easily indexed and found by your buyer personasWhy should you care about URLs? URL naming conventions and management are essentail for:


  1. Your Website Visitors
  2. SEO (search engine optimization)
  3. Analytics

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The Doodle Revolution: A Better Way To Do Meetings

Oct 27, 2014

A Few Takeaways From A Recent Read



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Technology Is Transforming The Workplace

Oct 22, 2014

The Future Of The Office


Infographic About The Future Of Telecommuting


Google the words "gig economy" or "freelance economy" and you'll get numerous trenchant articles on the rise of outsourcing online. If you haven't figured it out by now, using the Internet to make your life easier—it's a thing. You can order pizza online, and you can project manage from afar too. The rise of the gig economy is a nice way of saying that there has been a huge sea change in the nature of work. Working remotely maximizes time. Connectivity brings you closer to life's rich pageant. In 1980, 2.3% of workers telecommuted daily in the US. Thanks to technology, a quarter of US workers now telecommute at least some of the time. Telecommuting is on the rise around the world in China, India, the UK, France, Germany, and other countries.


What does the future hold? This infographic from Intuit shows how the workplace of the future is shaping up.


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Doing Our Part For Pets In Black

Oct 21, 2014

Here Pretty Kitty, Here Kitty Kitty!


Cats. Videos. Internet. Yes!




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20 Great Blog Ideas for Real Estate Agents

Oct 20, 2014

What Should You Write About?

Breaking News. Breakfast. Breaking Bad. It's All Good.


Blogging is central to a great inbound marketing strategy. Inbound marketing is about bringing clients to you. They are attracted by your expertise and personality and this method helps to develop lasting relationships with your clients. You can learn a bit more about this approach from this blog post.




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About That Sarah Silverman Video

Oct 15, 2014

On Penises And Pay Equity

Sarah Silverman takes on the #VaginaTax

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The Annual Report: Make It Sing!

Oct 14, 2014

A Call-To-Action To Revive The Nonprofit And Charity Reporting Regular Task


The annual report is a requirement of many organizations that answer to other people: investors, donors, head honchos. It serves many purposes: to be transparent and to ensure the organization is on mission.


If you've been in the industry long enough, you've likely seen dozens of these reports, and may have even produced a few yourself.




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Just Another Day At The Office

Oct 10, 2014

Scouting Out And About In Ottawa:

Lansdowne Park


Aberdeen Pavilion, Lansdowne Park, Ottawa, 1903

We're scouting locations for a client and stopped by Lansdowne Park (1868) to capture the best of the old and the new of this iconic Ottawa location, Aberdeen Pavilion (1898). It is the last surviving Canadian example of what was once a common form of Victorian exhibition hall, and was designated a National Historic Site of Canada in 1983. Have a look at this mini-gallery. #Fall#Ottawa



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Master Marketer Series: Your Op-Ed Checklist

Oct 9, 2014

Op-Eds: The Original Thought Leadership Platform


Hey Digital Native! They're Not Your Grandma's Blog


Op-eds are the opinion pieces that run opposite the editorial pages, hence the name. (Some also call them opinion-editorial, also hence the name). They provide colour and context on issues in the news and they are open real estate to CEOs, CTOs, community organizers or anyone else with an opinion that can write with flair and personality.


Editorials that run in newspapers (newspapers, like on actual paper) are still major clout builders, despite the dead-trees medium of yonder. They are what create the conversations on social media and around dinner tables, board rooms and bar stools.


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Master Marketer Series: Brush Up On Blogging Headlines

Aug 5, 2014

Headlines Are Like Hemlines: They Work When They're The Right Length For The Situation


It's Like the Perfect Come On. Srsly!



We know that YOU know that blogging is important. Because...


It's a key way of drawing your future clients into your world through super-duper content that is useful to their lives—and delightful.


It's part of the inbound marketing method that Inbox Communications practices—and preaches.


That's why we've started this Master Marketer Series. It's a chance for us to take a deep dive into a topic that relates to inbound marketing and is of interest to marketing professionals (or gurus, or ninjas, or special agents, or whatever you like to call the people on your team).

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You're Authentic and On Message. But Are You Funny? Marketing With Personality

Jul 18, 2014

Adding a Bit of Zing to Your Inbound Marketing Content Strategy


Some companies shy away from humour for various reasons. Done wrong, it goes over like a lead balloon. Done right, it soars. Just think of a time you had to give a presentation and you opened with a one-liner. Determing if it was great or horrible depends on the audience's reaction. If you had tonnes of laughs, it likely was a good joke for the room. The absence of any guffaws (the sympathetic ones don't count) is indicative of a bad joke. 


In the online sphere, you can't always judge a reaction by measuring the laughs in the room. So how do you measure? If you've put out a good campaign, you'll get comments mimicing the same tone as the original ad or post, as well as likes and shares—all of which are all great indicators of quality engagement by your audience with your brand.


Being funny is important. Why? It drives engagement with your brand. Don't believe us? Take it from Doc Searls and David Weinberger, author of the gonzo marketing guide The Cluetrain Manifesto. Their book puts forth 95 theses for working in the modern world. Most recently the duo said that "companies need to lighten up and take themselves less seriously." 


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Do You Fail Gloriously?

Jul 10, 2014

Weighing the Pros and Cons of the Failure Report


Do you fail gloriously? In full-color? On double-page spreads? We ask, because recently we came upon the Failure Reports of two prominent organizations and found these to be a bit of a head-scratcher.


A failure report is just what it sounds like. It's the annual report of what wasn't achieved. It screams loudly: We messed up here, here, and here.


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On Breakfast and Blogging

Jun 19, 2014

First There Was the Selfie, Then The Shelfie And Now May We Propose THE BREAKIE? Yes, #Breakie

It's not only the most important meal of the day, but now it's also a way to engage your audience.




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Optimization, Or Why You Need To Be A Perfectionist

Jun 13, 2014

Practice Makes Perfect When It Comes To Your Website


What is optimization?


Optimization is a process of making something as fully perfect and functional, or effective as possible. If you apply this concept to your website, you will want to make it as user-friendly and easy to navigate as you can. Planning for this success will help you later down the road with your marketing techniques. 


Optimization at a very high-level means:


  • Creating and optimizing your blog posts
  • Perfecting your social media strategy
  • Tweaking your landing pages
  • Organizing your conversion opportunities 


A great analogy to this is thinking about having a party. If you have a party, you invite people. If you have nothing to do for them once they get there  there's no games, drinks or food, what's the point in having them there? So, with your website, you want to make sure that it's a great site.


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Academic Breakfast: Lessons, Or A Blog On Blogs

Jun 11, 2014

A Meta Blog? AcademicBreakfast


This new Tumblr site, called "Academic Breakfast" sounds like shorthand for terribly banal online content. When someone wants to criticize our ever-connected digital life, they usually complain about how pedestrian some of the content is on social networks and blogs. They'll say something like, "Gee, do I really need to see what Tommy from my kindergarten class has for lunch?" And, no, it likely won't add much to your life to see food pics from your grade-school besties. However, this new blog has much to offer in terms of insight from the seemingly banal.


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The Future Of Real Estate Marketing

Jun 9, 2014

Why Going Inbound Is Essential For Real Estate Marketing


Where is real estate marketing in 2014?

Real estate marketing is all about inbound marketing. Although you can continue to spend on billboards and other traditional media ads, today’s most effective strategies involve blogging, social media, email marketing and creating valuable content that will attract your buyer personas.


Buyers Shop For Homes Online

The National Association of Realtors in the US found that real estate searches on Google grew by 253% between 2009 and 2013. Their report found that buyers rely on search engines and general websites to begin looking at houses. In the middle of their search, they begin using maps, and towards the end, often start using apps. 


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Three Great Stock Photo Sites: Download and Dream Away

May 14, 2014

Remember when Blondie sang "Fade Away and Radiate"? Recall that tune and change the lyrics to "Sign Up and Automate."


Yes, seriously. "Sign up and Automate." Consider it the call of the new age marketer. There will be no tuning in and dropping out here. A new mantra—at least when it comes to stock photography—is to sign up and automate. In other words, subscribe and sit back and wait for great images to come to you.


That's what a number of stock photography sites out there allow you to do. Offer up your email address and on a regular basis—say once a week or once a month—you'll receive a zipped file of images in your inbox to use in your marketing efforts. Seems like a fair deal, no?


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Blogging Best Practice: Reading Time Summaries

May 7, 2014

Should You or Shouldn't You Use a Reading Time Estimator?





Have you seen those reading time headers on blogs? They're usually a little icon or text popout box that indicates the average time it might take to get through a blog post.  


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Inbox Partners With TD Ottawa Jazz Festival

Apr 17, 2014


Our Top Picks For TD Ottawa Jazz Festival (June 20 to July 1, 2014)


Dang! Somedays, don't you think, 'Frig, I LOVE my job!'? Well, it's been like that around the Inbox shop lately. We're thrilled to be working with the cool cats at TD Ottawa Jazz Festival, which has been taking place in Canada's capital for nearly 35 years. Last week, we announced a partnership to manage the festival's media relations and online marketing activities with a very nice press release that included a dateline, contact information and lots of flattering details about Inbox.


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