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What is a Call-to-Action?

Nov 5, 2015

Calls-to-Action Tell Your Website Visitors What to Do 

 These are the two essential elements to inbound marketing:

 

  1. Drive traffic to your website
  2. Convert that traffic into customers

 

In order to convert, you need call-to-action (CTA) buttons that tell your visitors what to do. Here's another example of a CTA button:

 

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Best Practices for Investor Relations Content

Nov 3, 2015

What information are your investors looking for?

 

 

For public companies and startups, your website is the public facing documentation that attracts investors. It's also where you tell your story and make the case for your investment proposition. Below are some areas you should focus on for your investor relations (IR) content:

 

1. User Experience

 

Your website visitors expect an engaging, credible information experience. What you highlight says a lot about your corporate focus and goals. Here are some recommendations:

 

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How to Drive Qualified Traffic to Your Blog

Oct 30, 2015

Attract the Audience You Need

 

Your blog can have a tremendous impact on your organization by attracting traffic to your site, building your social media audience, and making an impression on prospects and clients. Below are some strategies that can drive qualified traffic to your blog and boost your readership. 

 

 

1. Blog Often

 

 

The more often you update your blog, the more traffic it will get. Search engines give higher priority to websites with fresh content, so you should update your blog at least twice a week.

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How to Build a Powerful Brand

Oct 29, 2015

Strengthen Your Brand Strategy

 

What is a brand?

 

Contrary to popular belief, a brand is not a logo or other outward identifier, but a belief. It's what a person thinks of when they hear your name, whether factual or emotional. Below are some important elements to keep in mind when building your brand. 

 

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Post-Campaign Promotions

Oct 28, 2015

 

Congratulations, you completed your inbound campaign! In addition to launching your campaign, you also need to take steps to continuously promote it and supplement it in areas that need it the most.

 

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How to Launch an Inbound Marketing Campaign

Oct 27, 2015

 

Inbound campaigns should be created on a recurring basis. Decide whether you would like to build monthly, bi-monthly or quarterly campaigns. Start by naming your campaign, then complete the following steps for each campaign you create:

 

Start With Your Offer

 

Creating a content offer and the supporting pages to help deliver your offer is the first step to a successful campaign.

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Build Your Inbound Marketing Foundation

Oct 26, 2015

From Strangers to Customers: You Make It Happen

 

 

The inbound marketing methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers organizations to attract visitors, convert leads, close customers, and delight promoters. The methodology acknowledges that inbound marketing doesn’t just happen—you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas), in the right places (channels), at just the right times (lifecycle stages).

 

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Inbound Marketing Action: Delight

Oct 23, 2015

Delight: Continue to engage with, delight, and (hopefully) upsell your current supporters into happy promoters

 

The inbound methodology is the best way to turn strangers into audiences and promoters. For the past decade, inbound marketing has been the most effective online marketing method. Instead of old outbound marketing methods, such as buying ads, inbound marketing methods align the content you publish with your audiences’s interests. You naturally attract inbound traffic that you can then convert.

 

 

 

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Inbound Marketing Action: Close

Oct 22, 2015

Close: Email marketing tools can be used at this stage to close your leads

 

The inbound methodology is the best way to turn strangers into audiences and promoters. For the past decade, inbound marketing has been the most effective online marketing method. Instead of old outbound marketing methods, such as buying ads, inbound marketing methods align the content you publish with your audiences’s interests. You naturally attract inbound traffic that you can then convert.

 


  

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Inbound Marketing Action: Convert

Oct 21, 2015

Convert: Contact information is the most valuable currency there is to the online marketer

 

The inbound methodology is the best way to turn strangers into audiences and promoters. For the past decade, inbound marketing has been the most effective online marketing method. Instead of old outbound marketing methods, such as buying ads, inbound marketing methods align the content you publish with your audiences’s interests. You naturally attract inbound traffic that you can then convert.

 


  

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Inbound Marketing Action: Attract

Oct 20, 2015

Attract: Inbound marketing focuses on creating quality content that pulls people toward your organization— where they naturally want to be

 

The inbound methodology is the best way to turn strangers into audiences and promoters. For the past decade, inbound marketing has been the most effective online marketing method. Instead of old outbound marketing methods, such as buying ads, inbound marketing methods align the content you publish with your audiences’s interests. You naturally attract inbound traffic that you can then convert.

 

  

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Components of Inbound Marketing

Oct 19, 2015

Create Marketing People Love

 

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful instead of interruptive. Inbound marketing is made up of many pieces. These pieces cannot stand on their own, but when put together, totally make sense. To truly succeed online, you need to have a comprehensive strategy inclusive of all the pieces below:

 

 

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3 out of 4 Marketers WorldWide Use Inbound Marketing [HubSpot's State of Inbound Report]

Oct 16, 2015

The Growth of Inbound Marketing

 

 

According to HubSpot's 7th Annual State of Inbound marketing and sales report, inbound marketing has become a more common practice. Marketers and C-Suite level executives tend to be familiar with the inbound methodology.  

 

Why go inbound over outbound?

 

Inbound marketing prioritizes compelling content over ads, and pulls customers in rather than pushing disruptive messages onto people. Inbound allows small and medium-sized business to possess just as much marketing powerand sometimes morethan big companies with deep pockets.

 

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Unsuccessful Sales Teams Don't Use Sales Technology [HubSpot's State of Inbound Report]

Oct 15, 2015

Automating Sales Data Leads to Sales


 

How can you close more customers without the resources to do so? According to HubSpot's State of Inbound report, a significant percentage of salespeople have not adopted sales technology tools. In fact, 24% of you have not adopted a CRM system. A CRM or customer relationship management tool helps manage an organization's interaction with its current and future customers. It uses technology to organize, automate, and synchronize sales, marketing, and customer service.

 

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Leading Marketers Check Their Metrics More Than 3 Times Per Week [HubSpot's State of Inbound Report]

Oct 14, 2015

Top Metrics Marketers Should Check

 

 

Word is out: Leading marketers check their metrics frequently—over 3 times per week. That's the newest data from State of InboundHubSpot's annual report that surveyed thousands of the world’s foremost marketers and salespeople. In addition, respondents whose teams checked marketing metrics three or more times a week were over 20% more likely to see an increased ROI in 2015.

 


 

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Use of Agency Talent on the Rise [HubSpot's State of Inbound Report]

Oct 13, 2015

4 Reasons to Hire an Agency

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople for the master report, State of InboundThe report shows that companies that focus on inbound marketing are seeing significant results with an ROI that is 3 times higher than with traditional marketing. 

 

State of Inbound 2015 Report:
Organizations have Increased the Use of Agency Partners for Content Creation

 

This year’s data also showed an increase in the number of respondents who indicated they use agency partners for content creation. In addition to the data in this blog post, you can take a deep dive into the report here:

 

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