Inbox Partners With TD Ottawa Jazz Festival

Apr 17, 2014


Our Top Picks For TD Ottawa Jazz Festival (June 20 to July 1, 2014)


Dang! Somedays, don't you think, 'Frig, I LOVE my job!'? Well, it's been like that around the Inbox shop lately. We're thrilled to be working with the cool cats at TD Ottawa Jazz Festival, which has been taking place in Canada's capital for nearly 35 years. Last week, we announced a partnership to manage the festival's media relations and online marketing activities with a very nice press release that included a dateline, contact information and lots of flattering details about Inbox.


Read More

Topics: Business , People , Media Relations , Artists

On Photography: Getting The Right Look For Your Marketing

Apr 7, 2014

Separating The Great From The Cliché

It's no coincidence that the title of this blog post is also the title of a series of essays by Susan Sontag. "On Photography" is a compilation of those works, which originally appeared in the New York Review of Books in the 1970s. In those essays, Sontag argued that the proliferation of images created a "chronic voyeuristic relationship" between people and the world around them. A similar argument was made in the 1962 book, The Image, by Daniel Boorstin. He talks about massive changes brought on by what he calls "The Graphic Revolution."


Both authors saw a decline in engagement in everyday life and in political activism with the rise of mass visual culture. And these arguments were made before the advent of Twitter, Pinterest, and Facebook. Like way before - by a few decades. One can only imagine what the authors' take would be on our picture-heavy world today. There is plenty of visual appeal on every website and social media channel. Some websites communicate with only a few words of text. Does this indicate a decline in literacy? Perhaps. (And there are dozens of books to make that case). It also indicates that there is power in communicating visually.


Read More

Topics: Social Media , People , Facebook , Branding , Design , Advertising , Web Design

Neighbourhood Insider: Ottawa! A Great Place

Apr 3, 2014

It's A Dapper Capital. Finding Out About The City From The Insiders


Here's a short tip sheet on getting to know neighbourhoods in Ottawa. This is a great primer for you if you're new to the capital. If you've lived here since the first time Jim Watson was mayor, you may recognize some of the blogs and websites we point to here. Feel free to tweet us with your suggestions and additions @inboxtweets. You can share this list with your out-of-town guests, your business clients, or your besties.


Inbox! A great Ottawa marketing agency.

Read More

Topics: Social Media , People , Websites , Artists , Facebook , Branding , Blogs

How To Optimize Your Website

Mar 31, 2014

For Starters, Think Of Your Website As A Luxury Condo


Why would you want to optimize your website? The answer is that you want to attract the right kind of visitors. Optimizing a website requires thought and planning. It starts with understanding what kind of people you want to find your website. Once you know who they are, the next step is to determine what you want them to do when they get there. Optimization is about creating a world-class website experience through clear content, user-friendly design and keyword optimization.


The website you build will determine the kinds of people you will attract. Think of your website as a luxury condo that you want to sell. The views are spectacular, but you also need to have the high-end furniture and ambiance that your target market is seeking. It's the same with your website. You need to create the experience that your website visitors want.

Read More

Topics: Inbound Marketing , Sales & Marketing , Web Design

Brand Engagement In The Social Media Age

Mar 26, 2014

OreoYou might have noticed that things have changed in the last few years around the subject of branding. How you brand your business is no longer just a matter of some clever creative and timely ad placements. As an example, let's take the first step of the inbound marketing methodology - getting found by potential customers. These days, a business shows up in one of millions of results on a search engine results page. A building’s super swanky sign is just one of thousands of visual cues bombarding overstimulated passersby every day. And the promotional giveaway that once appealed to the masses is so passé. Now it looks like nothing more than a spammy banner ad.


Read More

Topics: Social Media , Branding , Advertising

The Value Of Knowing Your Buyer Personas

Mar 24, 2014

personasThe foundation of inbound marketing is knowing who your buyer personas are. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer personas, consider including customer demographics, behavior patterns, motivations and goals. The more detailed you are, the better. You need a literal picture of who this person is and what information is important to them. 


Read More

Topics: Inbound Marketing , Lead Nurturing , Lead Generation

Inbound Marketing: Be Delightful!

Mar 21, 2014



The term “competition” has been around a long time—but once the Internet and social media became part of the communication equation, the word took on new dimensions. Saying that there’s a lot of competition out there for your clients’ attention is, to put it mildly, an understatement. And we all know that. So now, more than ever, it’s important to think carefully—and differently—about just what approach you’re taking to marketing.


Read More

Topics: Inbound Marketing

Why Your Business Needs a Good Keyword Strategy

Mar 19, 2014

ToKillAMockingbird"You never really understand a person until you consider things from his point of view... Until you climb into his skin and walk around in it." These words were spoken by Atticus Finch in the novel To Kill a Mockingbird by Harper Lee. They can also be your inspiration for developing keywords. Why? Because keywords are all about seeing from someone else's point of view.


Read More

Topics: SEO

Lorem Ipsum: A Marketing Opportunity

Mar 17, 2014

DIY Lorem Ipsum. It's A Fun Team-Building Exercise. Moreover, It's Good Branding.


As marketers, we're always helping our clients to reinforce their brands in many ways. We also try to take our own advice now and again, and apply our methods to our own shops. Here is a mini case study about a cool marketing opportunity you can use. While working on a project, the team here at Inbox Communications got to thinking about lorem ipsum, the placeholder content that is part of the drafting stage of most of our creative work.


Read More

Topics: Social Media , Google , Business , Small Business , Websites , Branding , Design , Technology , Blogs

3 Business Lessons to Live By

Mar 14, 2014

Albert Einstein in 1921Inbox recently became an Invest Ottawa Portfolio Company and a Microsoft BizSpark Startup Company, in addition to already being a member of Canada's Advanced Research and Innovation Network (CANARIE). This has gotten us thinking about the work it's taken to get where we are today. Here are 3 lessons we've learned along the way:

Read More

Topics: Business

Get an Inbound Marketing Toolkit

Email Updates

Follow Us