Adding a Bit of Zing to Your Inbound Marketing Content Strategy
Some companies shy away from humour for various reasons. Done wrong, it goes over like a lead balloon. Done right, it soars. Just think of a time you had to give a presentation and you opened with a one-liner. Determing if it was great or horrible depends on the audience's reaction. If you had tonnes of laughs, it likely was a good joke for the room. The absence of any guffaws (the sympathetic ones don't count) is indicative of a bad joke.
In the online sphere, you can't always judge a reaction by measuring the laughs in the room. So how do you measure? If you've put out a good campaign, you'll get comments mimicing the same tone as the original ad or post, as well as likes and shares—all of which are all great indicators of quality engagement by your audience with your brand.
Being funny is important. Why? It drives engagement with your brand. Don't believe us? Take it from Doc Searls and David Weinberger, author of the gonzo marketing guide The Cluetrain Manifesto. Their book puts forth 95 theses for working in the modern world. Most recently the duo said that "companies need to lighten up and take themselves less seriously."