10 Reasons to Build an Automated Website
Automated websites, like those created on the HubSpot platform, have become a critical marketing tool. The penetration of the Internet into ...
The Ultimate Guide to Writing Follow-Up Emails
The inbound methodology can be thought of as a moving sidewalk. You want to move your leads methodically across the buyer's journey towards ...
What are topic clusters?
Popular search engines such as Google and Bing have started to move beyond simple keyword algorithms when it comes to determining search eng...
Why is interview-based blogging so important?
Even if you are completely sold on the importance of having an active blog, it can still be tough to consistently produce top-quality blog p...
Keyword Research for SEO and Pay-Per-Click Campaigns
Both search engine optimization (SEO) and pay-per-click (PPC) are elements of search engine marketing (SEM), one of the tools you can use as...
Why Your Business Needs a Good Keyword Strategy
In the movie To Kill a Mockingbird, Atticus Finch tries to impress upon his daughter, Scout, the importance of empathy when he says, "You ne...
SaaS Website Best Practices
Marketing a SaaS company comes with its own unique set of challenges. How can you stand out in a crowded industry? How can you convince new ...
How to Choose a Crowdfunding Platform
There are dozens of different crowdfunding platforms, but the three most established are GoFundMe, Indiegogo and Kickstarter. At first glanc...
8 Ways You Can Use LinkedIn to Prospect More Clients
You can make the most out of your profile with a commitment of only 20 minutes per day. It's important to remember that all social media out...
Don't Bury Your Lead
The lead is the first sentence of your story and the most important sentence of your story. Writing a great journalism article includes writ...
How to Write a Great Journalism Article
Great articles start with great preparation. A great article will be written by someone that really knows their subject but there is more to...
Personal Branding on Social Media
If your goal is to become a thought leader in your industry, you need to craft a personal brand on social media. Your personal brand is what...
How to Write a Blog Post Using Curated Content
Need some help with your content marketing? That’s where content curation can come in. Content curation allows you to present content in a m...